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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. According to research from Accenture , social commerce is expected to outpace traditional ecommerce, growing 3X faster and reaching an impressive $2.9

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New eMarketer Analyst Report: US Beauty E-Commerce 2022

ChannelAdvisor

The beauty industry is getting a digital makeover, according to eMarketer’s new report, US Beauty E-Commerce 2022: How to Win Over Gen Z and the Ever-Evolving Online Shopper. prioritizing health and wellness or choosing comfort and convenience over style) haven’t returned to their pre-pandemic ways. .

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New eMarketer Analyst Report: US Beauty E-Commerce 2022

ChannelAdvisor

The beauty industry is getting a digital makeover, according to eMarketer’s new report, US Beauty E-Commerce 2022: How to Win Over Gen Z and the Ever-Evolving Online Shopper. prioritizing health and wellness or choosing comfort and convenience over style) haven’t returned to their pre-pandemic ways. .

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How to Manage Your E-Commerce Inventory

ChannelAdvisor

If only managing e-commerce inventory was as easy as running a lemonade stand. Real e-commerce companies must manage multiple moving parts of their business — the most complex of which is inventory management. Inventory management for e-commerce sites big or small is crucial for survival. Low on product?

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Beyond Beauty: Your Online Brand is More Than Good Content

ChannelAdvisor

If you’re a manufacturer and retailer of beauty products, you’ve no doubt spent a lot of time and resources building your “brand” — both online and offline. And yes, your visual identity and eye-catching campaigns are integral to your brand, especially in the beauty space. . Increasingly, that’s marketplaces.

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The Impact of COVID-19 on E-Commerce GMV — 2021 Update

ChannelAdvisor

Last year, we examined the impact of the then-emerging COVID-19 pandemic on e-commerce in a multi-part series using aggregate global marketplaces gross merchandise value (GMV) data from our platform. To summarize last year, we began the year with normal year-over-year e-commerce growth rates until mass shutdowns started mid-March.

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6 Trends that Point To a Holistic Approach to Ecommerce

Retail TouchPoints

2020 was a milestone year for ecommerce. Accelerated by lockdowns and social distancing, ecommerce growth that was expected to take years materialized in months. The importance of omnichannel has been preached for years, yet most ecommerce entrepreneurs are stuck in multichannel mode. 1: The Customer is the Channel.

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