eCommerce Training Academy

MAY 1, 2020

Retailers must figure out where their audience is and how to attract them efficiently without killing their marketing budget. Digital marketing channels are evolving. With conversion rates ranging between 1% to 3%, they must put a lot of effort in generating leads in order to get the most out of their marketing efforts.

eCommerce 167

eCommerce Shipping Costs Shopping Carts Social Media 167

Inflow Insights

JULY 29, 2019

My goal was to build a $10 million eCommerce marketing agency — and build it fast. In my opinion, the conditions of natural growth gives us the opportunity to build a better eCommerce marketing agency — better for clients, and better for employees. This gives us a narrower focus for optimizing our lead generation.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Inflow Insights

OCTOBER 27, 2021

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. In this blog, I’ll explain how to do so, using two previous clients as examples.

Channel 113

Channel Mobile eCommerce PPC 113

Inflow Insights

DECEMBER 26, 2018

A tactical approach sounds like this: “We publish one blog post per week and build five links to each of them.”. Some agencies usually execute the same set of activities for all clients, regardless of the product, the market, or the competition. A PPC agency might run three ads a week, then rotate them on your behalf.

eCommerce 117

eCommerce Article PPC Improvements 117

ROI Revolution

JUNE 3, 2020

These techniques can be used in tandem to increase your brand’s reach and conversions. In this blog post, we’ll talk about how marrying your paid and organic strategies allows you to create a seamless, holistic customer experience while aggressively reaching your target audience. PPC + SEO = SERP domination.

PPC 88

PPC SEO Automotive Mobile 88

Inflow Insights

DECEMBER 8, 2021

Editor’s note: This blog was originally published in 2020 and has been updated for accuracy and best practices. As websites and online businesses grow in complexity, so do the marketing audits needed to keep them up to speed. What is a Digital Marketing Audit? What is a Digital Marketing Audit? PPC Metrics.

Improvements 106

Improvements Marketing PPC SEO 106

Inflow Insights

SEPTEMBER 16, 2019

Real-time conversations move your online customers through the marketing funnel more quickly by building relationships with them. Live chat is the interface of this whole new marketing niche, coined by Drift as: “ conversational marketing.” Which marketing campaign is an individual chat attributed to?

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

Payoneer

OCTOBER 9, 2018

Many business owners who decide to digitize their business may struggle with conversion these days. While they have put considerable effort into their SEO and have even tried to do some PPC advertising, they still have yet to polish their website in terms of conversion optimization. Do deep market research.

SEO 20

SEO PPC Shopping Carts Conversion Optimization 20

Kissmetrics

OCTOBER 16, 2017

Conversion optimization works. There’s a reason behind it : “People treat the New Marketing like a kid with a twenty-dollar bill at an ice cream parlor. Organizations don’t fail because the Web and the New Marketing don’t work. Again — the underlying issue was the market, the people, the life stage.

Marketing 211

Marketing PPC Other Customer 211

Retail TouchPoints

APRIL 13, 2021

While your developer or SEO team implements updates to satisfy these new ranking signals, continue producing quality ecommerce content like: Blogs Videos Buying guides Product reviews Infographics And more. Entrepreneur and digital marketer Mike Belasco has been the founder and CEO of eCommerce digital marketing agency Inflow since 2007.

SEO 170

SEO Improvements Mobile Recommendation 170

ROI Revolution

DECEMBER 20, 2017

Once you’ve got that figured out, then you can optimize for other devices as well. Are you interested in learning more about mobile marketing? This is where user-generated content can be essential to a successful marketing strategy. You need to create a plan for every single aspect of your marketing and advertising.

eCommerce 60

eCommerce Mobile PPC SEO 60

BigCommerce

SEPTEMBER 26, 2017

When we talk about website optimization for conversion, the term we encounter almost immediately is “landing page.”. When referring to a marketing campaign, the usual questions are: “Are your landing pages optimized?”. “Do subscribing to your blog. And, of course, that conversion can be a sale.

Shipping Costs 419

Shipping Costs Payment Services Gifts Social Media 419

eCommerce CEO

AUGUST 19, 2017

From shopping cart software to marketing automation tools, getting your online store setup can be a confusing process. With over 5 years in the ecommerce game and over a decade in internet marketing, I know what products work. And don’t forget the importance of an ecommerce blog for your store. to a yearly fee of $5,499.50

Shipping Costs 88

Shipping Costs eCommerce Payment Services Merchant Services 88

Ecommerce Platforms

MARCH 9, 2020

That’s a differential strategy to gain ground on the market since customers get to identify your brand. This suggests that the ecommerce market is growing exponentially over time. It’s even worse than it looks if you have a strapped marketing budget. Projections show that about 27% of retailers have progressed to dropshipping.

Shipping Costs 239

Shipping Costs Merchant Services Shopify Payment Services 239

ROI Revolution

MARCH 2, 2021

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). 70% of mobile marketers say the pandemic has strengthened their promotional efforts ( Liftoff ). Welcome to the first update to our COVID-19 + ecommerce blog of 2021. February 25 update.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

AUGUST 5, 2021

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. COVID-19 transformed how consumers make everyday purchases, forcing brands and retailers large and small to shift their marketing strategies. Marketing to consumers in a post-pandemic world.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 2, 2021

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. We keep this blog post updated with the information you need to stay in the loop with the supply chain crisis. billion in 2020. billion – a $15.5B

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JUNE 1, 2021

As the most efficient and scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Marketing to consumers in a post-pandemic world. As a result, many ecommerce brands have shifted their marketing strategies completely. Stay tuned to this blog as we keep you updated with all the latest.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. Marketing to consumers in a post-pandemic world.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

MAY 6, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. After the most online-centric year since the dawn of digital marketing, the digital triopoly (Amazon, Google, & Facebook) has shifted in some notable ways.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JULY 2, 2020

Whereas many US agencies and ad marketers said in early May that they expected ad spend to resume or ramp up by July and that major impacts wouldn’t last through Q3. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more. 7/1 update.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

JANUARY 5, 2021

Welcome to the first update to our COVID-19 + ecommerce blog of 2021. When we started this blog back in March, we had no idea just how long the pandemic and its effects would be going on. Stay tuned to this blog post as we enter another year in which nothing is certain. January 5 update. Entering a new year with COVID-19.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

AUGUST 4, 2020

Whereas many US agencies and ad marketers said in early May that they expected ad spend to resume or ramp up by July and that major impacts wouldn’t last through Q3. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more. 7/2 update.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

ROI Revolution

OCTOBER 1, 2020

With market share being ceded to retail giants and big box retailers like Amazon, Target, Walmart, and Best Buy, department stores and malls have slowly but surely been on the decline for decades. This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. The end was in sight pre-Covid.”

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

APRIL 8, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. The athleisure market now makes up 20% of all apparel sales and is expected to grow by as much as $81 billion from 2020 to 2024. March 31 update.

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

JANUARY 5, 2022

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. We keep this blog post updated with the information you need to stay in the loop with the supply chain crisis. billion in 2020. billion – a $15.5B

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

NOVEMBER 4, 2020

Many marketing experts expected social media usage to soar over the course of the pandemic due to stay-at-home mandates and people spending more time isolated. 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ). Claim your spot! 11/4 update. pre-pandemic. 10/22 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

DECEMBER 3, 2020

Many marketing experts expected social media usage to soar over the course of the pandemic due to stay-at-home mandates and people spending more time isolated. 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ). 11/4 update. Social media pandemic performance stats.

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

NOVEMBER 4, 2021

increase over what expert marketing analysts expected. By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. The global apparel market was still worth a whopping $1.5 The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

OCTOBER 7, 2021

By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. The global apparel market was still worth a whopping $1.5 The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019. Digital ad spend in the electronics category will account for 9.2%

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

SEPTEMBER 2, 2021

The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019. Unpredictable shopping habits and behaviors, the ever-present dangers of another pandemic wave, and the volatility of a market that soared unexpectedly last year will make this holiday season a time of ecommerce instability. YoY growth.

eCommerce 78

eCommerce Social Media Payment Services Payments 78

ROI Revolution

SEPTEMBER 9, 2020

With market share being ceded to retail giants and big box retailers like Amazon, Target, Walmart, and Best Buy, department stores and malls have slowly but surely been on the decline for decades. This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. The end was in sight pre-Covid.”

eCommerce 147

eCommerce Payment Services Merchant Services Small Business Retail 147

ROI Revolution

FEBRUARY 2, 2021

Don’t miss our guide to Replatforming Your Website: Avoid Marketing Pitfalls. 70% of mobile marketers say the pandemic has strengthened their promotional efforts ( Liftoff ). Welcome to the first update to our COVID-19 + ecommerce blog of 2021. January 26 update. has reached the U.K. & Amazon saw 39.1%

eCommerce 68

eCommerce Social Media Payment Services Merchant Services 68

ROI Revolution

JUNE 2, 2020

And the stock market has become increasingly volatile. To help you make the most of your paid and organic efforts, we partnered with the experts at Digital Commerce 360 to show you strategic insights to optimize and strengthen both channels in a webinar last week. It’s time to take your SEO and PPC efforts to the next level.

eCommerce 122

eCommerce Payment Services Merchant Services Shipping Costs 122