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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. So, when you’re a retailer, it can be tempting to forgo a game plan and just jump in head-first with discounts and special offers. For most, the holiday season is the time to unwind and celebrate.

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SMS Marketing Doesn’t Suck: Here’s How to Use it To Generate Revenue

Kissmetrics

The average CTR for PPC ads is even worse at 2%. Using Attentive’s patent-pending “two-tap” technology, customers can opt-in to a brand’s text messaging subscriber list seamlessly from their mobile website, social media, or other digital channels. It gets straight to the point with “free chips and guac” if you play their game.

Payments 354
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How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

Editor’s note: This blog was originally published in 2020 and has been updated for accuracy and best practices. Types of Digital Marketing Audits Technical SEO Audit Content Marketing Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. Paid Advertising (PPC) Audit.

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Your MarTech Tool Stack Isn’t Complete in 2018 Without These 13 Apps

Kissmetrics

While that presents an opportunity in the form of reaching new customers with multi-channel strategies, it also creates an internal nightmare when it comes to managing it. Of course, finding a way to listen to multiple channels at the same time is difficult. Posting, liking, commenting and engaging on seven platforms?

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Direct Mail Marketing Tips to Generate 40%+ of Revenue from a Catalog

eCommerceFuel

We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that. A Look At ROI Across All Channels. But when you compare it to things like e-mail, PPC on Google, Facebook Ads, things like that, how does the ROI look when you’re looking at direct mail?

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The importance of optimizing the entire eCommerce user experience

Lemonstand

Companies, particularly startups, throwing money into paid acquisition channels and not getting a strong ROI, or devoting weeks to the latest spammy growth hacks which get them a customer or two for a month or so. Gamification is used a huge amount in games funnily enough. I see it time and time again.

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Direct Mail Marketing Tips to Generate 40%+ of Revenue from a Catalog

eCommerceFuel

We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that. A Look At ROI Across All Channels. But when you compare it to things like e-mail, PPC on Google, Facebook Ads, things like that, how does the ROI look when you’re looking at direct mail?