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How to Use Customer Journey Mapping for PPC Campaigns

Kissmetrics

People might think PPC is all about having a huge budget to play with, but I’m here to tell you that’s not entirely true. Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. With PPC campaigns, the action is sales. What Is Customer Journey Mapping?

PPC 247
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7 Biggest PPC Nightmares Sinking Your ROI

Kissmetrics

PPC advertising should be straightforward. The trouble is that tracking PPC conversions in Google AdWords isn’t quite the same. Meaning that the last PPC ad someone clicks before conversion gets all the credit for that conversion. That’s because PPC attribution is designed to build demand now that you’ll convert later on.

PPC 414
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The Power of PPC + SEO

ROI Revolution

In this blog post, we’ll talk about how marrying your paid and organic strategies allows you to create a seamless, holistic customer experience while aggressively reaching your target audience. PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term.

PPC 88
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Google AdWords Ups Their Game with Platform Redesign

ROI Revolution

Here’s a quick look at what the new overhaul of the Keyword Planner looks like: Image courtesy of the Google AdWords blog, [link]. The changes to Google AdWords were based heavily on user feedback, and in reality, they are all changes that will benefit PPC advertisers in the long run. Still need help?

Games 104
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Why Are Keywords So Important for Your Website?

Kissmetrics

If your website has a blog, you shouldn’t write blog posts and optimize them for keywords later. Instead, do it the other way around: use keyword research tools to give you ideas for new blog post topics. But if you already have blog posts on your site that aren’t keyword optimized, you can and should go back to optimize them.

SEO 363
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3 Inbound Marketing Trends to Master in 2021

Kissmetrics

You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. This means it’s harder and harder to stay on top of the game and keep yourself from falling behind. You can achieve this with great SEO, blogging, social publishing, and more. Blogging is (still) King.

Marketing 318
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How to Create The Perfect Call-to-Action

Kissmetrics

In the past, before Google started rolling out their algorithm updates , many people weren’t terribly concerned about the quality of their articles, a blog post, videos, a free ebook and other content. But, it’s a different ball game today. Why is Google so passionate about the value that you provide in a piece of content?

PPC 335