Defeating ‘The 4 Horsemen Of The Retail Apocalypse’
RTP blog
SEPTEMBER 1, 2017
By Pete Killian and Linda Deeken, The Cambridge Group, and Steffen Meyer, Custom Lighting The 1st Horsemen: “Traffic” → Defeat with: Customer Experiences Traffic has been declining for decades , and is set to accelerate with the growth of trip-eliminators (e.g. Two growth levers remain: more customers, and bigger baskets.
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