Multichannel Commerce Series: Connect to the Right Channels
ChannelAdvisor
MARCH 10, 2022
As marketplaces take their place as the “digital malls” of the future, retailers are targeting specific audiences with curated experiences and inspiration via social media. According to a recent survey conducted by ChannelAdvisor , Amazon is the first place 54% of shoppers in established Amazon markets visit when they’re ready to buy.
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