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A Vendor’s Guide to B2B Ecommerce

FastSpring

More choice and competition around shipping and payment options. A basic working SEO strategy for your ecommerce site should include: Targeted keywords on your blog posts, website, and landing pages. You might decide to invest in white papers and case studies, or go social by targeting customers through LinkedIn and webinars.

B2B 148
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15 List Growth Email Marketing Strategies for eCommerce Websites

Inflow Insights

Editor’s note: This blog was originally published in 2016 and has been edited to maintain accuracy and adherence to modern email marketing practices. You’ll need to consider your customer purchase cycle, as well as the prices of your products, when choosing an offer to test. Content Offers.

eCommerce 120
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Landing Page: What is it, Examples, Tips & Best Practices

Kissmetrics

A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. For example, your page might be designed to encourage: sales email list sign-ups white paper downloads software trials webinar sign-ups. Leave the creative turns-of-phrase for your blog. Keep Copy Clear and Concise.

PPC 293
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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

In this blog post, we’ve given you all the tools to get yours started on the right foot. Business owners provide that info through content (blogs, videos, and more) answering the consumers’ questions at each step of the funnel. Creating a content marketing strategy for eCommerce can often be overwhelming. Table of Contents.

eCommerce 164
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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

In this blog post, we’ve given you all the tools to get yours started on the right foot. Business owners provide that info through content (blogs, videos, and more) answering the consumers’ questions at each step of the funnel. Creating a content marketing strategy for eCommerce can often be overwhelming. Table of Contents.