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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

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The Definitive Guide to Online Reputation Management

Kissmetrics

The first thing that you or your online reputation management company should do is devise a search marketing strategy that increases the ranking of positive content, owned by either you or third parties. The search engine game is too important to be ignored, and it is the first step in restoring your image.

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Nov. 2019 Bezos Bulletin: Amazon TV Advertising & Brand Awareness

ROI Revolution

Amazon started out selling only books – and went on to sell pretty much anything under the sun that you may ever need. Last year, Amazon acquired rights to broadcast some NFL and UK Premier League games. Amazon Could Revolutionize Television Advertising. They then branched out into the world of smart speakers with the Amazon Echo.

Books 60
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30 Content Marketing Tactics You Have to Try

Kissmetrics

For example, you might use their name at the top of a booking site or suggest content based on their past interactions with your brand. Industry experts agree that competitor analysis is an integral part of search marketing success. For example, you could take an article, convert it into a PDF report and offer it as an e-book.

Marketing 350
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The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized

Kissmetrics

Wordstream defines keyword analysis as: The starting point and cornerstone of search marketing campaigns. By understanding what queries qualified visitors to your website type into search engines, search marketers can better customize their landing pages to increase conversion rates.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

Toys & games. Toys & games. COVID-19 industry updates: automotive, apparel, & gaming. In paid search, the average cost per click of a digital automotive ad has dropped 31% year-over-year. While the casino industry faces devastating numbers, at-home gaming and puzzling retailers thrive. Office supplies.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

Toys & games. Toys & games. COVID-19 industry updates: automotive, apparel, & gaming. In paid search, the average cost per click of a digital automotive ad has dropped 31% year-over-year. While the casino industry faces devastating numbers, at-home gaming and puzzling retailers thrive. Office supplies.

eCommerce 193