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How to Create the Perfect Business Listing

Kissmetrics

Local search visibility helps drive traffic, customers, and revenue. There are several ways you can improve local visibility. Google My Business: Google is the number one search engine in the world, commanding more than 88 percent of the global search market. After all, that’s 6 percent of billions of searches.

SEO 276
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The Definitive Guide to Online Reputation Management

Kissmetrics

In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. The search engine game is too important to be ignored, and it is the first step in restoring your image.

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PPC Management Software for eCommerce Websites: Is It Worth It?

Inflow Insights

In short, these tools allow businesses to more easily monitor their paid search marketing campaigns and optimize their ad spend. These are a natural extension of what human analysts can do, in a way that improves the value of human-led maintenance. And how to choose between PPC software and a real live strategist.

PPC 110
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Local SEO: Complete Checklist for Success

ROI Revolution

Use the Mobile-Friendly test to determine if you need to make improvements. Find niche directories and submit your website and citation to them (ex: Yellow Book, Superpages, etc.). While you can act on some of these simultaneously, this checklist generally follows a chronological order in which you should implement these action items.

SEO 92
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6 Trends that will Define Paid Search Marketing in 2018: Part 2

ROI Revolution

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. What will your business do to improve your shopping experience?

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The 5 Best PPC Companies of 2020

Kissmetrics

The top PPC marketers know the best way to improve ROIs and reduce wasted ad spend is by focusing on transactional keywords rather than informational keywords for paid search marketing. Because people searching for transactional terms are more likely to spend money. Intent-driven keyword selection.

PPC 313
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The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized

Kissmetrics

I’ve talked to a lot of business owners and managers – newbies and veterans – who have gone crazy trying to unlock the secrets of how to improve Google ranking without getting penalized. To improve your Google ranking, you need to know where you stand. The search algorithm will punish you, even if you’re a giant like Walmart.