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Rewards Case Study: PetSmart Treats Rewards (+How to Recreate ther Program)

Smile.io

A refreshed mobile app experience As a brand that relies heavily on its brick-and-mortar retail locations, PetSmart needs to provide an optimized omnichannel customer experience. Integrate with Shopify POS to reward in-store purchases PetSmart (and most pet brands in general) is known for its in-store retail location.

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How to overcome two of the most common online payment issues

GetElastic

At the end of 2018, ecommerce sales accounted for more than 14% of all retail sales across the globe. According to the Nielsen Norman Group, “Today’s online customers have a desire for instant gratification and immediacy when it comes to interacting with ecommerce retailers.”. That number is slated to grow even more this year.

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The Marketer’s Guide to Gain Brand Mileage on Google Maps

Kissmetrics

The application is widely used by commuters for its features like navigation, street view, public transit information, and finding local businesses. I’ve written about local business marketing and local SEO before. On-Page SEO is the simplest marketing ingredient that you need to take care of as a business owner.

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17 Ways You Never Knew You Could Build Backlinks to Your Ecommerce Store

SellBrite

Ecommerce SEO sucks. But it is single-handedly the best thing that you can do for the SEO profile of your online store. In this article, you won’t see why backlinks are important or be taught anything about SEO. It’s assumed that you know the basics about SEO and the importance of backlinks. Let’s zoom out for a second.

eCommerce 133
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42 Top Ecommerce Podcasts That Will Transform You Into an Ecommerce Magnate

Ecommerce Platforms

Ecommerce Minute hosts Bart Mroz and John Suder bring you your daily dose of all things ecommerce tech, and retail news. Behind every successful online retail store lies tactical strategies, powerful tools, and dedication. This is a raw podcast created for online retailers by online retailers. Ecommerce Minute.

eCommerce 187
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5 Reasons to Create an Affiliate Marketing Program

SellBrite

I’m here to tell you the reasons why you need to be working with affiliates to grow your ecommerce business. Oh, and don’t worry: I’m not going to share any case studies of spammy websites who’ve made millions through affiliate marketing. – that’s a question on many retailers lips. You know the cycle.

Marketing 117
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6 DTC product content logistics challenges only a PIM can fix

Talkoot

These brands are also keeping their content fresh, and getting real, dollar benefits just from organic SEO (data aggregated from SEMrush). Obsolete content doesn’t just hurt your conversion rates, but can also impact the SEO of your product pages since content freshness is one of Google’s major ranking factors.