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The 5 Benefits of E-Commerce Automation

Kissmetrics

Running an e-commerce store is a lot of work, but you already know that. That’s where e-commerce automation comes in. E-commerce automation is the magic sauce to free you from the mundane. What is E-Commerce Automation? How Can E-Commerce Automation Help My Business?

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Empowering E-commerce: Essential free marketing tools to outshine your competitors

lateshipment

There’s fierce competition everywhere, especially in the e-commerce industry. Every e-commerce business has a unique value proposition that comes out from meticulously analyzing market gaps and caters to every need of the customer. Essential free e-commerce marketing tools to outshine your competitors 1.

eCommerce 130
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Brand Loyalty or Bust: E-Commerce Edition

lateshipment

My perception of building an e-commerce brand looks fun. All you need is to create a specialized domain with your brand name, work with different teams like marketing, sales, and customer experience to understand how you can further attract customers, sell not just products but something that brings out your own identity, etc.

eCommerce 130
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Benefits of Cross-Channel Tracking in eCommerce

Algopix

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points.

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8 Tips to Handle the E-commerce Holiday Rush

lateshipment

Less than 2 months to go for the holiday season to officially kick off — which means as an e-commerce retailer, you have to make use of the little prep time left to get better equipped at handling the holiday rush. Here are some tips categorized via different stages of the customer journey to help you do just that.

eCommerce 130
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How Ecommerce Discounts Hurt Customer Loyalty

Optimizely

That’s because ecommerce discounts don’t always work. Just because Amazon offers crazy ecommerce discounts each year, doesn’t mean you should. Instead, you need to focus on offering something Amazon can’t : Create a unique customer experience –– on your website and in your marketing communications.