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What’s Driving the Explosion of Retail Media (and How to Get in on the Action) 

Retail TouchPoints

Then there’s the ever-tightening restrictions on data collection and tracking, making it harder than ever to target and engage consumers via traditional marketing channels. Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021.

Retail 290
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Etsy vs Ebay: Which Is Right for Your Business?

Ecommerce Platforms

You’ll also have access to a Seller Handbook, where you can find tips on increasing your sales. Etsy’s offsite ads allow you to promote your products on social media channels and search result pages, across Google, Facebook, Instagram, and so on. Further reading ? Etsy vs Amazon Handmade: Which is Best for You?

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Etsy vs. eBay: Where Should You Be Selling?

SellBrite

Sellers are encouraged to help each other succeed, and Etsy gives free practical advice on how to sell well via the Etsy Seller Handbook. This digital handbook provides advice and inspiration to Etsy sellers via articles on key topics such as product photography , pricing, and getting found.

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8 Ways E-Commerce Teams Can Improve Brand Image

ChannelAdvisor

There is a preconceived notion that retail teams can do little about their brand’s image if their products are sold through third-party channels. By actively scouting the market for gray sellers, you should be able to identify the leak in your distribution channels and protect your brand image. However, this assumption is not true.

eCommerce 105
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How to Hire for the Holidays: 9 Seasonal Hiring Tips for SMBs

Korona

Leverage email marketing channels, too. Some businesses may even want to run paid ad campaigns on Google and Bing, social media channels, or other PPC platforms. . On each of these channels, you have the luxury of keeping it simple and direct. Running highly segmented campaigns can help get you in front of the right eyes. .

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Are you Customer-Obsessed? Here’s Why you Should Be

Retail TouchPoints

Exceeding customer expectations rather than merely satisfying them is at the heart of the Disney approach — so much so that Disney created a dedicated handbook, Be Our Guest , to help guide other brands on their quest to perfect the art of customer service. Personalize the customer journey. Behind every consumer is an individual.

Customer 289
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The 7 Best Things to Sell on Etsy for New Sellers in 2020

SellBrite

Check out Etsy’s Seller Handbook for some great tips on how to sell craft supplies.) If you can identify who your buyer is and what their needs are, you can build a store that reaches a qualified audience with a profitable product. First, you’ll need to figure out what your target buyers value most. Is it low price? Bulk purchasing?

Jewelry 133