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Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

365 Retail

And, with two fifths (38%) saying they would be most likely to buy from a product recommendation they received from a retailer they already regularly shopped with, this is prompting retailers to adapt how they leverage and monetise their own first party data and audiences.

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15 List Growth Email Marketing Strategies for eCommerce Websites

Inflow Insights

Here’s what we recommend: Step 1: Brainstorm offers and ideas. We recommend speaking with your sales and customer service departments. Our recommendation: Do your research and test your options to discover the best email list growth strategies for your brand. Don’t forget to use Customer Lifetime Value in your calculations, too.

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10 Snapchat Ads Strategies, Tips, and Resources

Kissmetrics

Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. The page usually has a goal like: sales email list sign-ups white paper downloads. Marriot Bonvoy had a 3.4x What is a landing page? Ad Copy Resources.

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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

Consider the popularity and growth of image-based social media channels like Pinterest and Tumblr , and remember that many shoppers use Google Shopping and Google Images to quickly search for products by image. That’s why we recommend offering freemiums to buyers who are a little further along in the cycle than an uneducated shopper.

eCommerce 164
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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

Consider the popularity and growth of image-based social media channels like Pinterest and Tumblr , and remember that many shoppers use Google Shopping and Google Images to quickly search for products by image. That’s why we recommend offering freemiums to buyers who are a little further along in the cycle than an uneducated shopper.