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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Decades of surveys have shown that a core motivation for brick-and-mortar shopping has been customers wanting to experience products in person before buying them. Miriam Ellis is a local search marketing columnist and the local SEO Subject Matter Expert at Moz , a leader in search engine optimization technology.

SEO 264
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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

To give you insights into the video advertising landscape, we conducted a survey of over 170 digital marketing professionals from a wide range of industries and business. In this article, dive into the data behind video advertising for ecommerce and how your brand can leverage different channels for profitable growth.

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7 SEM strategies B2B organizations need to be deploying

GetElastic

Relying on some basic principles, mobile and website development companiescontinue to look for innovative ways to reach target prospects while using social media for their two-way conversation between business. Build a brand and generate leads with MailChimp (email marketing campaigns). Write an Ad –. Source: Keyword Planner.

B2B 138
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Measuring Attribution: Solutions to Navigate Consumer Privacy

ROI Revolution

We conducted a survey of over 170 digital marketing professionals from a wide range of industries and business types to help you navigate the tumultuous ecommerce landscape. Attribution is the top trend that our survey respondents indicated interest in for 2022. Consumers now shop across more channels and devices than ever.

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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Mobile accounts for over two-thirds of total paid search ad clicks.

PPC 78
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Ecommerce Personalization: The Key to Customer Acquisition & Retention

ROI Revolution

As the ecommerce landscape becomes increasingly competitive, personalized marketing is surging as a key way to increase customer acquisition and retention. We conducted a survey of over 170 digital marketing professionals from a wide range of industries and business types to help you navigate the tumultuous ecommerce landscape.

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SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.

Kissmetrics

Create a YouTube channel. Start conversations on social. Create a YouTube channel. billion active users each month , making it the world’s second-largest social platform. Let’s take a look at how GoPro’s YouTube channel does this. Start conversations on social. Partner with influencers. YouTube has 1.5

SEO 225