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Ecommerce Technology: Augmenting Reality Augments the Bottomline

GetElastic

Augmented reality is an ecommerce technology changing the way people buy online. Different from virtual reality in which the real world is replaced by the view inside virtual reality headsets, augmented reality blends online, mobile and real-world experiences. Learn more about Elastic Path Commerce.

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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

IRCE – the Internet Retailer Conference & Exhibition – is an annual event held in June in Chicago, Illinois. It draws more than 10,000 ecommerce professionals to the shores of Lake Michigan with more than 130 speaking sessions, 16 tracks and 300+ vendor exhibitions. IRCE is a who’s who of ecommerce professionals.

Workshop 419
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Why Skullcandy Unplugged Salesforce Commerce Cloud and Relaunched on BigCommerce

BigCommerce

When Astro Gaming was purchased, Skullcandy evaluated its ecommerce strategy and decided that Salesforce Commerce Cloud was no longer the right fit for the size of Skullcandy’s ecommerce business needs. Executive Summary: Moving from Salesforce Commerce Cloud to BigCommerce. Taking Advantage of Omnichannel Commerce.

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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

In 2016 Gartner predicted that B2B companies that incorporate personalization into digital commerce will increase revenues by 15%. Consumer marketing attempts to personalize for one person, and often uses emotions to connect and convince. 1 pointB, Three Takeaways from the 2015 Internet Retailer Conference and Expo.

B2B 141
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How Cotopaxi is Building a Socially Conscious Brand

eCommerceFuel

You know millennials consumers who were saying, “Hey I want to be a part of this. What we had no experiences in, was product. And it builds this really genuine connection between the person making the product and the person ultimately consuming and using the product. I want to be involved with this movement.”

Outdoor 40