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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

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Amazon’s Counterintuitive Next Big Move — Helping Brands Sell Off Amazon

Retail TouchPoints

“For much of the history of retail, there have been significant barriers that put high hurdles in front of entrepreneurs who wanted to launch a new brand,” said Dharmesh Mehta, VP of Worldwide Selling Partner Services at Amazon during the third annual Accelerate conference for Amazon sellers. Helping Amazon Sellers Sell Off Amazon.

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2 Things Will Separate Retail Media Winners from the Losers — Data and Scale

Retail TouchPoints

The list, which changes nearly every day, now includes everyone from platforms like Shopify ; multi-category merchants like Macy’s , BJ’s Wholesale Club and Lord & Taylor ; category specialists like Best Buy and HelloFresh ; and even commerce intermediaries like Instacart and Uber.

Retail 264
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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

From 3D billboards to spatial scent to ChatGPT, meet the brands leading the next wave of multisensory retail innovations, and learn best practices to help strengthen your brand’s sensory presence in this new, multi-dimensional experience market. Read part one here , part two here and part three here.

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Retail Media: Everything You Need to Know

Retail TouchPoints

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). shoppers) and a direct connection to the actual end transaction.

Retail 284
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Amazon Continues Push Beyond its Own Ecosystem with Debut of ‘Supply Chain by Amazon’

Retail TouchPoints

Ahead of its annual sellers’ conference, Amazon Accelerate , the tech giant announced the debut of a new suite of solutions for sellers called “Supply Chain by Amazon” (which we are assuming will be acronymized as “SCA” if history is any indicator). Yes, that means brick-and-mortar stores.

Supplies 298
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Powering The Future of Commerce: Shopify Unite 2018 Recap

Demac Media

This year’s Shopify Unite Partner and Developer Conference took place on our home turf in Toronto from May 7th-9th 2018. We hosted a Happy Hour event with our partners from Nextopia and Nosto Solutions to kick off the conference, and live-streamed a Post-Unite Panel with Pixel Union to hundreds of attendees. Shopify POS. Shopify Ping.

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