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The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

Shopping cart platforms like Shopify have eliminated many barriers of entry. Attracting new customers is more expensive than retaining the current ones you already have. Online retailers must always find ways to cut inventory costs, improve marketing efficiency, reduce overhead, reduce shipping costs and control order returns.

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How to Sell With the Shopify Lite Plan and Oberlo

Ecommerce Platforms

In addition, you have to make your own products and figure out a way to package and ship them. In short, Shopify Lite provides online store tools at a reasonable price, while Oberlo connects you with thousands of suppliers willing to dropship your products to customers. You can also filter for things like pricing and order counts.

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NRF Retail’s Big Show: Day 1 Recap

Kibo

For many of us, this is the first conference we’ve attended since the pandemic, and we are thrilled to be seeing our teammates, colleagues, partners, and peers in person. WOW is striving to blend the online and offline channels by unifying data — customer shopping cart, order history, inventory, browsing history, etc. —

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News Cart for June 19th

eCommerceFuel

In other news, Walmart wants to stock your home fridge, FedEx cancels its express contract with Amazon, and Target hones same-day shipping. Well, that, and a Pakistani politician’s use of a cat filter during a live press conference.). Cat Filter Accidentally Used in Pakistani Minister’s Live Press Conference.

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3 Marketplace Categories Where ‘White Space’ Still Exists

Retail TouchPoints

I mean Walmart did it because they’ve got something like 5,000 engineers so they can build it themselves, but for other businesses it’s not worth the time and effort to build this technology in-house and maintain it — that’s expensive and slow. Marketplace White Space #2: Off-Price. I see it as a bit of a perfect storm.”.

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The Goldilocks Method of Discounting

eCommerceFuel

Drew also talks about how to run promotions without reducing the value of your brand and why it’s crucial to strike a balance – find a Goldilocks zone – between discounts and full-priced sales. That’s called a subsidy cost. It’s not just a discount on a retail price. Subscribe: iTunes | Stitcher.

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20 Digital Touchpoints in The Buyer’s Journey

ChannelAdvisor

Google Shopping surfaces your products as people browse for ideas and compare prices. While virtually every advertiser runs some kind of ad program through Google, only a small percentage of that massive base uses Google Shopping. Once you get good at Google Shopping , the payoff can be tremendous. Point of sale.