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How Consumer Electronics Brands Can Reduce Holiday Shopping Returns

ESW

American consumers spent an astounding $1.29 trillion in online retail sales in 2022, yet roughly $212 billion worth of products — more than 16% of sales — were sent back in the form of online returns. So how can consumer electronics brands reduce the number of holiday returns this year? Buyer’s remorse: 13.6%

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Gamified Training Boosts Brand’s Appliance Sales 26.2%

Retail TouchPoints

A pilot program at a European retailer tested a game focused on a specific product knowledge area strategically chosen to sell new Bosch and Siemens high-end washing machines. The outcome of the game — and how many points the user is awarded — is determined by how successfully they answer the questions.”.

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How to Create Winning Black Friday Promotions

Wiser

Overall, winners around Black Friday were consumer electronics, apparel, and appliances. Other top performers included toys and games, and furniture and bedding. In a statement to Retail Dive, Ricardo Rubi of consulting firm Simon-Kucher explained how Macy’s and J.C. What Goes into Black Friday Promotions .

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

Then along came the Internet and the subsequent boom of online retailers and e-commerce, which not only changed the consumer journey, but also made change very difficult for brands with heavy equity in old distribution models.” Not only can customers buy everything they needed online, they could do it at one place – Amazon.

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Should You Sell on the Walmart Marketplace? Here are the Pros and Cons

ecomdash

If you’ve followed ecommerce news lately, you’ve probably heard a lot about the Walmart Marketplace, an online outlet for the retail behemoth. Over the last few years, Walmart has made some strategic acquisitions and updated its ecommerce policies , all of which seem to challenge Amazon’s share of the online retail market. .

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Singles Day 2017: What Happened in Europe?

Prisync

MediaMarktSaturn Retail Group of Germany has actively participated on Singles Day 2017 both via Mediamarkt.de Bol.com already had great offerings from the consumer electronics category such as this HP Desktop computer , with a special Singles Day 2017 price tag of only 413 Euros – originally priced at 549 Euros.

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Tips for Creating a Killer Black Friday Ecommerce Strategy

Ecommerce Platforms

So it's no wonder that for many online retailers, it's one of the busiest days of the year. In fact, it's predicted that more than 50% of US consumers will participate in this shopping event. TV, games consoles, clothing, and so on). Of course, we’re talking about Black Friday.

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