Inflow Insights
MARCH 11, 2020
With a limited advertising budget, what PPC channels should you invest in? If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume that you can target in your Google PPC ads yet. That said, an ideal primary goal for these platforms is brand awareness. Google Ads.
Inflow Insights
NOVEMBER 11, 2021
If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume to target in your Google PPC ads yet. However, once a customer has seen your social media ad, they’ll commonly search for your brand in Google — where your organic and paid results will populate. Be like Bouqs.
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Inflow Insights
NOVEMBER 29, 2021
Semrush’s PPC Toolkit. SpyFu’s PPC Research. We believe it’s part of the larger backlash on customer data information sharing , and it means the days of detailed competitor insights is in the past. All of these competitors are so listed because they are bidding on “[specific consumer good]”-related keywords.
ROI Revolution
FEBRUARY 16, 2023
With all the uncertainty at the start of the pandemic, consumers felt apprehensive about spending their discretionary income. This resulted in high amounts of unsold non-essential consumer goods, which meant retailers had too much inventory that wasn’t being purchased. Many businesses were unprofitable during this time.
Kissmetrics
SEPTEMBER 17, 2021
Plus, more than 200 million businesses are using it to reach customers, too. You can change this to the last seven days or a custom number as well. For those of you who are involved in e-commerce, you’ll find a special benefit to the next tab, which is the “Consumer Behavior” tab. Instagram already has over a billion users.
ROI Revolution
MARCH 2, 2021
With 160 million customers visiting Walmart stores or Walmart.com each week , Walmart is the largest retailer in the US. But even with consumers’ heightened demand for digital options due to the coronavirus pandemic, many retailers are failing to meet expectations. November 13 update. COVID-19’s impact on holiday shopping.
ROI Revolution
AUGUST 5, 2021
How to accelerate revenue growth with customer reviews, loyalty, and referral programs. Delivery is a huge consideration factor for customers, especially in an age where Amazon has made two-day shipping the expected norm. Marketing to consumers in a post-pandemic world. COVID-19 brings increased consumer openmindedness.
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