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Trends Analysis: What Happens When CPGs Go DTC?

ESW

“As with all of these things, we will look at consumer feedback and learnings, and we will iterate and pivot as it goes along.” George Anderson , Editor-in-Chief at RetailWire, points out that it took less than a month to create both websites. PepsiCo isn’t slow to deliver products to consumers, either. The name of that site?

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Editor Q&A: Is Sustainability Moving Into The Retail Mainstream?

RTP blog

Additionally, REI upgraded its Used Gear site to help achieve product sustainability standards and improve the company’s environmental footprint. Adam Blair, Editor: It’s easy to feel overwhelmed when thinking about sustainability as it relates to an industry as large and complex as retail. Shoppers already spent $128.5

Retail 150
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Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

Editor’s note: This blog was originally published in 2020 and has been updated for accuracy. How it works in the real world: We helped a client with their Facebook Ads for furniture by using remarketing campaigns to increase conversions and improve their return on ad spend (ROAS). Less visually appealing in nature.

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9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

If you want to improve your conversion rate with the help of influencers, you need to choose the right influencers to work with. Their Co-Editor, Tom, reviewed a “House of Cheese Pairing Club,” box from Di Bruno Bros. Discount codes are an excellent way to drive conversions for consumer goods. 1: Are They Relevant?

Marketing 419
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). In August 2020, a similar 57% of executives expected the global economy to improve over the following six months, but more executives (29%) expected it to worsen. Executives’ optimism toward economy improves.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

72% of marketers will prioritize improving the quality of their customer data over the next 12 months. 57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). 12-16 , when only 51% expected the economy to improve over the next six months. February 11 update.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

72% of marketers will prioritize improving the quality of their customer data over the next 12 months. 57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). 12-16 , when only 51% expected the economy to improve over the next six months. February 11 update.

eCommerce 158