Inflow Insights
MARCH 11, 2020
With a limited advertising budget, what PPC channels should you invest in? The budgeting method we recommend to find your most profitable campaigns. If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume that you can target in your Google PPC ads yet.
Inflow Insights
MAY 14, 2020
SEO Recommendations. We’ve highlighted some of these recommendations for SEO (as well as CRO and PPC) in a recent article: eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis. Key Performance Indicators – Consumer Goods.
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Inflow Insights
NOVEMBER 11, 2021
As mentioned above, we recommend eCommerce businesses run a combination of paid social advertising and paid search advertising campaigns. If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume to target in your Google PPC ads yet. Smaller Budget.
Inflow Insights
NOVEMBER 29, 2021
Semrush’s PPC Toolkit. SpyFu’s PPC Research. All of these competitors are so listed because they are bidding on “[specific consumer good]”-related keywords. However, the playing field is vastly different between big box brands like Amazon and smaller eCommerce brands that only sell that specific consumer good.
Ecommerce Platforms
SEPTEMBER 21, 2020
Apart from the dramatic rush for toilet papers, which lifted the search volume for that product by 14,928 percent , other consumer goods have grown remarkably. Other consumer items that grew this way include: Freezers at 512 percent, Bread machines at 396 percent.
Kissmetrics
SEPTEMBER 17, 2021
I recommend at least once a year, but every quarter is ideal. I recommend creating a spreadsheet to maintain all of the information you’ll be recording. For those of you who are involved in e-commerce, you’ll find a special benefit to the next tab, which is the “Consumer Behavior” tab. How often should you perform an audit?
ROI Revolution
MARCH 2, 2021
But even with consumers’ heightened demand for digital options due to the coronavirus pandemic, many retailers are failing to meet expectations. Additionally, 60% of consumer goods brands had to cancel promotions due to supply chain issues caused by the pandemic. It’s time to take your SEO and PPC efforts to the next level.
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