ESW
MAY 17, 2023
A growing number of business buyers are digitally native but experience a disconnect between the way they buy personal consumer goods and how they are forced to make business purchases. The rise of ecommerce has revolutionised the way people shop, from consumers to business buyers.
ESW
JULY 6, 2023
But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. Essentially, The Amazon Effect refers to the ways in which consumer expectations have changed as a result of shopping with the dominant online marketplace.
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Sailthru
JANUARY 23, 2020
Last year, Boston Consulting Group and Google found that consumers are 110% more likely to add additional items to their baskets when a shopping experience is highly personalized. And yet, many retailers fail to personalize their marketing communications, largely due to poor customer data management.
Dynamic Yield
DECEMBER 5, 2018
Europe's largest consumer electronics retailer manages to drive an 8% lift in average revenue by merging all of its customer data to enable personalized experiences. The post MediaMarkt connects online and offline worlds to master personalization at scale appeared first on Dynamic Yield.
RETAIL MANAGEMENT SOFTWARE
AUGUST 18, 2023
While some sectors, notably the apparel industry, stand to benefit from these trends, other segments, such as consumer electronics, might encounter fluctuations in sales. Harnessing the Power of Personalization In the age of data-driven marketing, personalization is the key to capturing the attention and loyalty of your customers.
ChannelAdvisor
MARCH 8, 2017
At Pricefalls Marketplace, we have witnessed brands opening stores that did not sell direct-to-consumer 5 years ago. They are also utilizing the many 3 rd party marketplaces that acquire new customers to their brand. While brick-and-mortar retail growth remains stagnant, it still resonates with the customer.
Retail TouchPoints
JULY 8, 2021
And while customers are widely adopting these behaviors, they aren’t necessarily getting the same experiences they’ve come to know, expect and appreciate from their preferred retailers. According to Merkle’s 2021 Loyalty Barometer report , 81% of consumers want relationships with their favorite brands. They must be relevant.
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