Consumer Conversion Optimization Customer Retention Marketing 
Wiser
NOVEMBER 1, 2023
Better ROI: Remarketing typically results in a higher ROI as the advertising spend is focused on customers who have already shown an interest in your products. Personalized Marketing: It enables personalized marketing , as you can create tailor-made ads based on the visitor’s browsing behavior.
Algopix
AUGUST 30, 2023
Podcasts have emerged as a dynamic medium that offers a unique blend of convenience and depth for consuming information. From honing your marketing tactics to streamlining your operations, these audio shows cover an array of topics that can directly impact your business. eCommerce podcasts serve as exactly that.
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Sailthru
JULY 18, 2018
If you want to understand customer retention, you need to understand customer lifetime value. Unfortunately, customer lifetime value can be tricky to define and measure. How long is a customer lifetime, anyways? They’re what we call the retention gurus. Take sweepstakes for example.
ROI Revolution
MARCH 2, 2021
73% of consumers using D2C ecommerce over the course of COVID-19 plan to continue post-pandemic ( McKinsey ). With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). Consumers spending 1 more hour per day online in light of COVID-19.
ROI Revolution
AUGUST 5, 2021
As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Consumer spending habits returning to normal. billion in consumer spending in Q2. Visa found that 53% of consumers were spending more in June 2021 than in June 2020. Still, overall, 62.5%
ROI Revolution
OCTOBER 1, 2020
Consumers spent nearly $212 billion on ecommerce between April and June 2020 according to new data from the US Department of Commerce. BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. 9/28 update. QoQ increase.
ROI Revolution
JULY 2, 2020
Whereas many US agencies and ad marketers said in early May that they expected ad spend to resume or ramp up by July and that major impacts wouldn’t last through Q3. COVID-19 has thrown the entire ecommerce landscape for a loop, with consumers’ buying behaviors seemingly changing overnight. 7/1 update. Post-COVID ad spend. 6/30 update.
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