Remove Consumer Remove Customer Data Remove Customer Retention Remove Gifts
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The Power of POS Gift Cards: A Guide for Retailers

Korona

Gift cards can be a powerful marketing and sales tool for retailers. But how exactly do POS gift cards work, and what are their associated challenges? In the end, you’ll have all the information you need to decide whether a POS gift card program is right for your business. That’s what this guide is all about. Let’s get started!

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Talking Shop: Going the Extra Mile with Side Kicks

Smile.io

When your average customer is willing to drop thousands of dollars for one pair of shoes, it’s worth keeping them around. based premium sneaker brand Side Kicks decided to prioritize its customer retention strategy.    Side Kicks offers customers free branded socks upon entry to a new tier.

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Post-purchase Strategies to Turn One-Time Holiday Shoppers into Your Brand’s BFFs

lateshipment

It covers impulse buyers — who make unplanned purchases motivated by emotional triggers such as peer pressure or “FOMO” from the holiday trends, gift givers — who are purchasing products for others, early bird or last-minute shoppers, and shoppers of different demographics (age, gender, spend threshold, etc). Why Focus on Customer Retention?

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3 Interactive Experiences We Love Right Now

Sailthru

Interactive digital experiences can help build brand loyalty while delivering key details about your customer’s interests and future purchase intent. The importance of data to strengthen customer retention and sales is well-known by most businesses. Better personalization leads to stronger engagement and higher ROI.

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5 email campaign ideas for your post-holiday sales

Omnisend

Reaching out with after-holiday sales campaigns allows you to show appreciation for loyal customers who supported you through the busy holiday season. You can offer relief from the pressure of shopping for gifts and let them treat themselves a little with tempting deals and other perks.

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5 tips every footwear store owner should know

RETAIL MANAGEMENT SOFTWARE

Building a loyal customer base is crucial to thrive or even survive in the footwear business. While marketing and consumer management professionals seem to agree that there is no magic formula for customer retention, experts believe there are a few retail business tips that shoe brands and retailers may use to keep their customers loyal.

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Customer Loyalty Programs in Retail

365 Retail

In such a landscape, building strong customer loyalty is a necessity for retail businesses, and one of the most effective tactics they should have in their marketing toolkit is loyalty programs. In fact, according to statistics, about 80% of consumers state they are more likely to stick to a brand that offers a loyalty program.