article thumbnail

The Power of POS Gift Cards: A Guide for Retailers

Korona

Gift cards can be a powerful marketing and sales tool for retailers. But how exactly do POS gift cards work, and what are their associated challenges? In the end, you’ll have all the information you need to decide whether a POS gift card program is right for your business. That’s what this guide is all about. Let’s get started!

POS 52
article thumbnail

Talking Shop: Going the Extra Mile with Side Kicks

Smile.io

When your average customer is willing to drop thousands of dollars for one pair of shoes, it’s worth keeping them around. based premium sneaker brand Side Kicks decided to prioritize its customer retention strategy.    Side Kicks offers customers free branded socks upon entry to a new tier.

Gifts 53
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Post-purchase Strategies to Turn One-Time Holiday Shoppers into Your Brand’s BFFs

lateshipment

It covers impulse buyers — who make unplanned purchases motivated by emotional triggers such as peer pressure or “FOMO” from the holiday trends, gift givers — who are purchasing products for others, early bird or last-minute shoppers, and shoppers of different demographics (age, gender, spend threshold, etc). Why Focus on Customer Retention?

article thumbnail

5 email campaign ideas for your post-holiday sales

Omnisend

Reaching out with after-holiday sales campaigns allows you to show appreciation for loyal customers who supported you through the busy holiday season. You can offer relief from the pressure of shopping for gifts and let them treat themselves a little with tempting deals and other perks.

Gifts 158
article thumbnail

3 Interactive Experiences We Love Right Now

Sailthru

Interactive digital experiences can help build brand loyalty while delivering key details about your customer’s interests and future purchase intent. The importance of data to strengthen customer retention and sales is well-known by most businesses. It’s what we call personalization at scale.

Travel 78
article thumbnail

How to Maximize your VIP Email Subscribers

Klaviyo

Customer retention is a golden metric of ecommerce stores. One way to maximize the lifetime value of your most valuable customers is to identify and reward your VIP customers. There are many different ways to identify VIP customers for your ecommerce store. 28% placed order count. 20% based on lifetime revenue.

article thumbnail

7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead.