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How Contextual Commerce Improves Customer Loyalty

Optimizely

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel.

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WooCommerce Pricing: 7 Factors to Consider

SellBrite

According to BuiltWith, WooCommerce has 30% of the market share for websites using ecommerce technologies. Its popularity isn’t a surprise—the tool offers plenty of store customization features and is free to use. A well-chosen theme aids customers’ shopping journey with its interface. Theme and design. Premium themes.

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DISRUPTION IN THE AGE OF AMAZON: 5 STEPS TO TAKE

PFS

On the home front, more than half of the consumers surveyed by Opinion Research Corp. said they prefer a virtual view of how home furnishings and accessories fit in a home before they make a purchase, and a majority said they want mobile access to a floor map to locate products in stores. Re-imagining Commerce.

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The Ultimate Guide to Ecommerce Replatforming and Data Migration

BigCommerce

There are 3 pain points that often forces brands to migrate to new technology – and all of them are signals that you should have done it much, much sooner. Your 3 options when it comes to ecommerce technology. So why are you spending your time and money on a “good enough” ecommerce solution? The line is drawn in the sand.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

What is Ecommerce? Essentially, ecommerce (or electronic commerce) is the buying and selling of goods (or services) on the internet. From mobile shopping to online payment encryption and beyond, ecommerce encompasses a wide variety of data, systems, and tools for both online buyers and sellers.

eCommerce 417
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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

Get more flexibility and customization from your ecommerce platform. Discover why brands like SONY and PEPSICO use open SaaS to tackle: Direct-to-Consumer & B2C Implementations. CaaS ecommerce platforms. Monolithic technology stacks were expensive and time consuming to maintain. Ranking Data From Ahrefs.

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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

In 2016 Gartner predicted that B2B companies that incorporate personalization into digital commerce will increase revenues by 15%. Consumer marketing attempts to personalize for one person, and often uses emotions to connect and convince. Multi-touchpoint commerce. But do B2C techniques work for this audience?

B2B 141