Retail TouchPoints

MAY 31, 2022

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. Mobile search optimization. The Gen Z Factor.

Mobile 328

Mobile Customer Data Recommendation Fashion 328

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment.

Webinar 284

Webinar Consumer Payments Marketing 284

BigCommerce

SEPTEMBER 14, 2018

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Today we’ll explore five essential elements your brand needs to know for going direct to consumer.

Consumer 305

Consumer Shipping Costs Merchant Services Games 305

Retail TouchPoints

FEBRUARY 27, 2024

In the last several years, retailers have increased the speed with which they have built online and mobile app presence. With this evolution into digital sales and the increased use of data mining, retailers are facing unprecedented challenges in digital security.

Payment Services 273

Payment Services Retail POS Operations 273

Retail TouchPoints

APRIL 3, 2024

Chase Media Solutions is one of the first bank-led media offerings but it follows in the footsteps of the many major retailers drawing on their access to first-party customer data and close connections to consumers to help brands advertise to high-intent audiences.

Small Business Retail 259

Small Business Retail Banking Retail Travel 259

Retail TouchPoints

MARCH 1, 2024

The retailer “will be removing physical media and updating our mobile, digital imaging, computing, tablets and smart home departments,” said Barry. “We Barry noted that Best Buy’s wealth of first-party customer data gives it an advantage in its personalization efforts, particularly with its mobile app. “We

POS 277

POS Omnichannel Mobile Improvements 277

Retail TouchPoints

SEPTEMBER 14, 2022

Select Burton , GANNI , Outdoor Voices and Vince locations have rolled out the new Tap to Pay on iPhone feature from NewStore , a modular, mobile-first omnichannel cloud platform for retailers. NewStore customer data found that 50% of credit card transactions across all live stores are occurring via Tap to Pay on iPhone.

Outdoor 248

Outdoor Payment Services Omnichannel Customer Data 248

Retail TouchPoints

AUGUST 1, 2023

External economic factors, such as fluctuating interest rates, an unpredictable housing market and persistent inflation have prompted consumers to rethink their spending habits. Faced with shifting economic and consumer dynamics, retail leaders strive to unlock strategies that turn losses into profits. In 2019, it declined to 6.7%

Retail 246

Retail Shipping Costs eCommerce Consumer 246

Retail TouchPoints

JANUARY 4, 2023

While consumers enjoy the benefits of shopping online, they often find the experience uninspiring and lacking a certain je ne sais quoi that accompanies shopping at their favorite stores in person. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers.

eCommerce 286

eCommerce Omnichannel Comparison Shopping Recommendation 286

Retail TouchPoints

AUGUST 25, 2023

Every few decades, retail brands discover a new way to connect with consumers. The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Having a direct line with consumers via D2R provides brands with first-party retail data in a whole new way.

Retail 246

Retail Social Media Consumer Channel 246

Retail TouchPoints

OCTOBER 25, 2023

Offering excellent customer service is a business basic at any time of the year, but it’s particularly vital during the holiday season. Unfortunately, the nature of holiday shopping also makes customer service issues more problematic. That’s why retailers focusing on EX are building mobile apps.

Multi-channel 317

Multi-channel Customer Experience Mobile Improvements 317

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.

Multi-channel 242

Multi-channel POS Customer Data Mobile 242

GetElastic

SEPTEMBER 30, 2021

Editor's Note: This post was originally published April 4th, 2018 and has been updated to reflect the current state of GDPR and other data privacy regulations impacting eCommerce in 2021. Almost every online activity generates data that can be collected, stored, and shared. Consumers “own” their information.

Consumer 144

Consumer Information Fulfillment Social Media 144

UpSellIt

MARCH 13, 2024

Understanding Seasonal Trends Ecommerce operates within the broader context of seasonal cycles, with certain times of the year experiencing heightened consumer spending and engagement. While historical data provides valuable insights, brands must also stay ahead of the curve by predicting upcoming seasonal trends.

Marketing 128

Marketing Gifts Recommendation Clothing 128

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. The pandemic is finally ending, but the new/remade world will require a refined approach to the customer experience.

Consumer 147

Consumer Payment Services Fulfillment Multi-channel 147

Groove

SEPTEMBER 1, 2020

Today, many consumers open text messages fairly quickly once they notice the notification. Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy. Klaviyo SMS: What Is It? Klaviyo SMS.

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

Retail TouchPoints

AUGUST 1, 2023

Retailers have access to troves of data: data about their customers, their products and their business. But despite earnest proclamations that consumers expect seamless brand experiences, these data and the insights they generate are resting in disparate systems and used by siloed teams.

Improvements 244

Improvements Management Information Download 244

Retail TouchPoints

JUNE 11, 2021

Now more than ever, retailers are looking for solutions to create more seamless in-person and digital customer experiences. But while blending of in-store and online provides consumers with significantly more flexible shopping, it also creates operational challenges. In fact, Digital Commerce 360 reports that ecommerce sales hit $791.70

Payment Services 213

Payment Services Payments Retail Sporting Goods 213

SellBrite

MAY 13, 2019

And providing a better standard of customer experience will never not be a challenge to online sellers. With mobile sales estimated to reach $3.56 Customers have begun to express concerns about the link between ecommerce and packaging waste , for example. Battling the stigma of the data collector is key for any ecommerce seller.

Mobile eCommerce 117

Mobile eCommerce Mobile eCommerce Social Media 117

Retail TouchPoints

NOVEMBER 18, 2021

Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative retailers that are able to provide fast, efficient omnichannel experiences. In tandem, consumer expectations have grown. Recent data shows that people plan to buy more gifts and spend more money than they did in 2020.

Shipping Costs 260

Shipping Costs Retail Omnichannel Supplies 260

Retail TouchPoints

MARCH 9, 2023

Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. The goal was to enable fast, secure transactions across all devices (critical for Forever 21’s mobile-first customer base).

Omnichannel 278

Omnichannel Social Media Mobile Fashion 278

Retail TouchPoints

NOVEMBER 22, 2022

rise in consumer prices, it doesn’t mean they’re willing to give up a premium customer experience. Although product and pricing remain key to acquiring customers in the retail space, it’s the top-notch, memorable experience a brand delivers that makes them stay. While shoppers might be strapped for cash given a 9.1%

Payment Services 245

Payment Services Live Chat Payments Retail 245

365 Retail

APRIL 20, 2024

A New Approach to Customer Relationships for Brick-and-Mortar Customer retention is fundamental to profitability, demanding deep, meaningful relationships with consumers. This can be challenging in the case of in-store customers who might not be opted in to email newsletters or other communications.

Technology 59

Technology Retail Customer Retention Customer Data 59

Retail TouchPoints

JANUARY 27, 2021

According to Bazaarvoice, 81% of consumers planned to purchase holiday gifts this year, with 61% stating they would spend the same as last year. Challenge 2: Consumer Confidence — Slow to Recover. Challenge 2: Consumer Confidence — Slow to Recover. The influence of consumer confidence on retail sales cannot be overstated.

Retail 279

Retail Social Media Channel Multichannel 279

Sailthru

DECEMBER 4, 2018

Over the five days between Thanksgiving and Cyber Monday, American consumers spent a whopping $58.5 Here are five of the major shopping trends: The rise of mobile commerce on Cyber Monday… Smartphones and tablets accounted for more than 65% of retail site traffic. Foot traffic in malls and brick-and-mortar stores was down 1.7%

Mobile 60

Mobile Definition eCommerce Improvements 60

Retail TouchPoints

NOVEMBER 1, 2023

There’s one specifically just about personalization; we talk about how you can monetize customer data, mainly through relationships with CPGs; and retail media, which are all part of the same thing. RTP: What role(s) do you see for shoppers’ mobile phones in stores? And if so, what can retailers do about it?

Books 286

Books Omnichannel Payments Mobile 286

Kissmetrics

APRIL 20, 2021

Here’s how the process works: Customers place the order: Shoppers purchase goods online through the retailer’s mobile app or website. On the checkout landing page, customers can choose the date, time, and pickup location. consumers have leveraged BOPUS to make purchases. consumers have leveraged BOPUS to make purchases.

eCommerce 282

eCommerce Shipping Multi-channel Mobile 282

Retail TouchPoints

JULY 29, 2020

While the name Burton is almost synonymous with the snowboards the company began making in 1977, Burton has diversified over the years into new categories — including surfboards, apparel, goggles/optics and other sports gear — as well as expanding beyond manufacturing into direct-to-consumer (DTC) retail, both physical and digital.

Omnichannel 292

Omnichannel eCommerce POS Operations 292

Algopix

NOVEMBER 12, 2023

With the rapid evolution of technology and changing consumer behaviors, businesses are constantly seeking innovative strategies to gain a competitive edge. It revolves around providing timely information to both the business and its customers, enabling swift and informed decision-making.

Information 93

Information Customer Experience Technology eCommerce 93

Kissmetrics

SEPTEMBER 11, 2020

How can you attract the customer base you want, while also collecting reviews and ratings in one place? Most importantly, how can you interact with consumer reviews to put your business in the best possible light? A crowd-sourced business review platform for consumers, Yelp is also an excellent place for businesses to be found online.

eCommerce 331

eCommerce Shipping Costs Consumer Mobile 331

Retail TouchPoints

JULY 24, 2023

consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% In fact, in 2022, 55% of businesses texted their customers , according to Simple Texting.

Small Business Retail 242

Small Business Retail Marketing Retail Social Media 242

RTP blog

APRIL 7, 2019

By Rob Maille, CommerceCX As retailers look to improve the shopping experience for customers, a top priority is removing friction while delivering on quality. In the past, many brands thought this meant going mobile, but mobile doesn’t always level up the shopping experience. These sentiments aren’t surprising.

Retail 150

Retail Mobile Customer Data Subscription 150

Groove

NOVEMBER 17, 2020

How Klaviyo Helps Build Customer Relationships. Klaviyo has over 100 native integrations to help eCommerce businesses take advantage of important customer data, such as email, phone number, first and last order dates and more. Data Science & Reporting. Customer Insights. Integrations. Social Media Marketing.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

UpSellIt

JULY 13, 2023

It seeks to bridge the gap between online and offline purchasing by establishing a cohesive experience between physical stores, websites, mobile apps, social media platforms and more. This concept provides a consistent brand experience across different channels, allowing customers to interact with your brand in the most convenient way.

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

Algopix

OCTOBER 27, 2023

The eCommerce landscape has been evolving at a rapid pace over the past few years, driven by advances in technology, changing consumer behaviors, and the global impact of events. Augmented Reality (AR) Shopping Experiences In 2024, Augmented Reality (AR) is set to revolutionize the way consumers shop online.

eCommerce 118

eCommerce Payment Services Cryptocurrencies Shipping Costs 118

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. So how can the two coexist?

Customer 225

Customer Retail Information Consumer 225

Retail TouchPoints

JUNE 22, 2020

With the California attorney general on track to enforce the California Consumer Privacy Act (CCPA) in July 2020, retailers will continue to face challenges in meeting CCPA compliance. According to the recent PwC Consumer Intelligence Series survey of more than 5,000 consumers, 83% want more control over their data.

eCommerce 200

eCommerce Retail Technology Customer Data 200