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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Kissmetrics

If you know where your customers like to spend their time, you have a pretty good idea of the channels to target and the content to use. What they consume: This overlaps a little bit with where they spend their time. Reddit is where they spend their time; the subreddit r/RobinHood is what they consume. SEO, PPC, Social media).

Marketing 363
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The Difference Between Collecting Data and Acting On It

Kissmetrics

For PPC advertisers, Facebook offers an incredible array of data insights. By recording consumer behavior, demographic and psychographic information, you can come to conclusions about the types of content people would like to receive via email. When executing a retention strategy, the more consumer data you have to act on, the better.

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How to Build Customer Loyalty Through Paid Ad Campaigns

Kissmetrics

How do you inspire customer loyalty? PPC and social campaigns might not be the first things that come to mind—but maybe they should. Most marketers focus on acquiring new customers when it comes to paid marketing. That’s understandable—who wouldn’t want new customers? Why Customer Loyalty is Important.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. When you buy shoes from an online shoe retailer, it is a business-to-consumer transaction. This type of ecommerce is not consumer-facing and happens only between business entities. Consumer-to-Consumer (C2C).

eCommerce 417
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

73% of consumers using D2C ecommerce over the course of COVID-19 plan to continue post-pandemic ( McKinsey ). With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). Consumers spending 1 more hour per day online in light of COVID-19.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Consumer spending habits returning to normal. Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases. billion in consumer spending in Q2. Still, overall, 62.5%

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

Consumers spent nearly $212 billion on ecommerce between April and June 2020 according to new data from the US Department of Commerce. BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. 9/28 update. QoQ increase.

eCommerce 193