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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. naming it as a priority for their brand in 2022.

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4 Reasons Why You Should Get AdWords Certified

Kissmetrics

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. If you own a PPC agency, how are you supposed to compete with so many other companies? In 2017, they generated $73.8

PPC 298
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How to Market Without Cookies

Kissmetrics

This means you can still use data from email sign-up forms or newsletters, surveys, and other direct methods. Here are some ways to collect first-party data to help you get started: online surveys sign-up forms newsletters community polls SMS answers mobile notification responses direct mail (offline post), etc. Sounds exciting?

Marketing 264
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Content is King…But Why? Here is a Data-Driven Answer

Kissmetrics

The vast majority of survey respondents said content is still king because Google and people like content. consumers over the age of 12 listen to podcasts. More than 15 percent of survey respondents reported that content is king because it increases your position in the SERPs. According to our survey, 15.3 Which is true.

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How to Get Facebook Leads Organically

Kissmetrics

While organic Facebook leads won’t cost you anything, gaining them may be time-consuming, and your results can depend on your creativity levels, where you place your content, and the way you promote it. Paid leads are usually known as PPC ads. Social media sites all provide PPC ads in varying forms.

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How to Build Customer Loyalty Through Paid Ad Campaigns

Kissmetrics

PPC and social campaigns might not be the first things that come to mind—but maybe they should. This is because people are far more likely to trust their friends, family, and other consumers over brands. Transparency has become increasingly important to consumers, and this is something marketers need to keep in mind.

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eCommerce Marketing Outlook: How eCommerce Companies Are Navigating the COVID-19 Demand Shock

Inflow Insights

Of 18 clients surveyed, 10 have chosen to wait and see how the pandemic unfolds. Unlike the business above, they’ve had significant decreases in sales from PPC. The drop in search traffic is likely due to their consumers’ behavior. While most stand pat, we’ve seen some eCommerce companies make cuts to their PPC spend.