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#TBT: Service Merchandise Was the OG Multi-Channel Shopping Experience

Retail TouchPoints

They offered a breadth of inventory that included fine jewelry, toys, sporting goods and electronics. The downside to this customer flow was that it required people to give their names, addresses and phone numbers with each order. Increasing the risk of identity theft made some customers wary of shopping in such stores.

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Is Nike the Catalyst for Change: Why Companies are Switching to DTC

Retail TouchPoints

The meteoric growth of its online business comes only a year after its departure from Amazon, followed by a statement that promised to build more “direct, personal relationships” with its customers through its online business. It’s about more ownership of the customer journey — and most importantly, their data(!). So, why do it at all?

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How to Create Winning Black Friday Promotions

Wiser

Overall, winners around Black Friday were consumer electronics, apparel, and appliances. “They just revamped their loyalty program, they need to brickwall consumers, it would have been good to see promotions that encourage the sign-up and usage of their new program.” . Which channels are used to deliver the promotions .

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5 UCC Trends that Can Help Retailers Thrive in the Now ‘Normal’

Retail TouchPoints

The COVID-19 pandemic has changed the retail sector in dramatic ways over the last year — from fluctuating product demand and availability and rapidly changing consumer behaviors and expectations to ever-evolving health and safety requirements. The other dimension to consider in all this is employees.

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The Ultimate Checklist for Every New Ecommerce Site (Oct 2021)

Ecommerce Platforms

When you start an ecommerce site you realize that there are loads of items that need to be checked, cross-checked, and tested to ensure that your customers have a quality user experience. Otherwise, you run the risk of customers encountering broken links, unfinished product page content, or a checkout that's far from user-friendly.

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Your 2023 Digital Strategy Forecast: Key Insights to Navigate Ecommerce

ROI Revolution

 Additionally, we saw many brands expanding past Amazon onto other retail media channels. We always expect multi-touch purchase journeys across channels, but too much overlap means wasted ad dollars. We’ve seen that more and more, creative needs to be developed per channel. images, videos, testing, scaling) is growing. 

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19 Omnichannel Experience Examples from Top Brands

GetElastic

Front and center in any conversation about commerce are the words personalization , omnichannel , customer-centric, and experience-driven. Today’s brands (if they are paying attention) are taking note of how customers interact with their brand, and how the brand makes them feel to optimize the customer journey.