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#TBT: Service Merchandise Was the OG Multi-Channel Shopping Experience

Retail TouchPoints

They offered a breadth of inventory that included fine jewelry, toys, sporting goods and electronics. The downside to this customer flow was that it required people to give their names, addresses and phone numbers with each order. Increasing the risk of identity theft made some customers wary of shopping in such stores.

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Is Nike the Catalyst for Change: Why Companies are Switching to DTC

Retail TouchPoints

The meteoric growth of its online business comes only a year after its departure from Amazon, followed by a statement that promised to build more “direct, personal relationships” with its customers through its online business. It’s about more ownership of the customer journey — and most importantly, their data(!). So, why do it at all?

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How to Create Winning Black Friday Promotions

Wiser

Penney’s strategy was to promote extreme discounts on nearly every product for existing shoppers and a social media campaign to attract new customers. . Promotions that are available on digital channels are also positioned well, as an increasing number of consumers are shopping online. . Black Friday Promotions Channels .

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Franchise Marketing Strategies: 8 Franchise Marketing Best Practices

Korona

Lead generation, customer outreach, social media, content, and so much more go into creating a coherent marketing strategy. It’s more complicated than a multi-location business because each branch is run by a separate entity. It’s more complicated than a multi-location business because each branch is run by a separate entity.

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How to Write eBay Description Templates that Close More Sales

SellBrite

Whether customers are looking for new or used golf clubs or the latest MacBook, there are hundreds of options for them to choose from. Keep in mind, descriptions that convert customers take more work than simply stringing together a list of random product features. There’s a lot of competition on eBay. treadmills.

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Amazon Advertising: New Features, Better Campaigns

ChannelAdvisor

[The post is the second of a multi-part ‘Be Seen’ series, all about advanced advertising strategies across the most competitive online channels. the customer search term, placement, time of day, etc.). For example, let’s say you’re a outdoor sporting goods retailer. View the first post here.].

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5 UCC Trends that Can Help Retailers Thrive in the Now ‘Normal’

Retail TouchPoints

As factors like in-store food samples and style assistants may come back into fashion, some pandemic-inspired changes will likely remain — such as the demand for curbside service and app-centric communications with customers. To meet these new customer expectations, retailers must deliver a seamless online and offline experience.