Consumer Digital Currency eCommerce Games 
Retail TouchPoints
OCTOBER 27, 2022
Claire’s S t ores has launched a new digital world called ShimmerVille in Roblox to connect with “Gen Zalpha” in the metaverse, marking the brand’s first major “investment in a phygital future.”.
ESW
MARCH 4, 2019
There’s a bigger discussion about what crypto — and the blockchain technology behind it — can do for the entire eCommerce sector. Digital currencies like Bitcoin are helping both private users and online merchants to experience a whole new world of monetary exchange with complete ease,” eCommerce consultant Darshit Parmar writes.
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Retail TouchPoints
AUGUST 31, 2021
The Gucci bag that Grellet mentioned was sold on the gaming platform Roblox for 350,000 Robux (the digital currency traded in this digital world), which works out to roughly $4,115 — $700+ more than the bag’s real-world retail value of $3,400. But will consumers spend actual money on digital products?
ESW
NOVEMBER 11, 2019
Cryptocurrency, and the underlying blockchain in particular, holds a certain amount of promise for eCommerce. We’ve previously advised eCommerce brands to be aware of the role that the blockchain can play in fraud prevention, CRM and the customer experience. Both sides lose when the price is volatile.
Korona
MARCH 28, 2022
Major brands such as Home Depot and Microsoft have begun accepting crypto as part of their eCommerce payment options. Even for small online retailers, it’s important that you’re not too late to the game. Crypto eCommerce promises to be a phenomena in the near future and already offers benefits in the current marketplace.
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