article thumbnail

Build-A-Bear Expands Metaverse Pawprint with Tycoon Game Launch

Retail TouchPoints

Tycoon users can earn “Bear Bucks” digital currency by building out their own tycoon and using the currency to unlock and bring to life collectible “furry friends” that can be customized in unique outfits and accessories.

Games 189
article thumbnail

Claire’s Wants to Meet ‘Gen Zalpha’ in the Metaverse

Retail TouchPoints

Claire’s S t ores has launched a new digital world called ShimmerVille in Roblox to connect with “Gen Zalpha” in the metaverse, marking the brand’s first major “investment in a phygital future.”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Growth of Digitally Exclusive NFTs is Creating Real-World Opportunities for Retailers

Retail TouchPoints

The Gucci bag that Grellet mentioned was sold on the gaming platform Roblox for 350,000 Robux (the digital currency traded in this digital world), which works out to roughly $4,115 — $700+ more than the bag’s real-world retail value of $3,400. But will consumers spend actual money on digital products?

Retail 206
article thumbnail

Trends Analysis: Why Cryptocurrency May Still Be Important for eCommerce

ESW

Digital currencies like Bitcoin are helping both private users and online merchants to experience a whole new world of monetary exchange with complete ease,” eCommerce consultant Darshit Parmar writes. Game developers, for example, have long relied on native tokens to support in-game payments. Fraud Prevention.

article thumbnail

2023 Forecast: The Trends To Know

Dynamic Action

Use partnerships with gaming hosts like Fortnite or Roblox to engage tweens, reserving hyperphysical in-store experiences for the younger demographic. Be sure to utilize the release of Dune: Part Two and The Hunger Games: The Ballad of Songbirds and Snakes for key product stories.

Apparel 62
article thumbnail

Trends Analysis: Should eCommerce Brands Get Serious About Crypto Payments?

ESW

Vendors are unlikely to receive crypto payments when the market is going up, and consumers miss out on a considerable amount of value if the price suddenly moves after purchase. Even So, Most Consumers Just Don’t Use It Very few people are likely to bother paying in Bitcoin or Ripple or any other cryptocoin.

article thumbnail

eCommerce and Cryptocurrency: Helping SMBs Navigate a Changing Payment Landscape

Korona

Even for small online retailers, it’s important that you’re not too late to the game. Using crypto for eCommerce payments attracts a digitally savvy user. The number of consumers expecting to use crypto across eCommerce platforms is only going to increase in the years ahead. But how does this affect small businesses?