article thumbnail

Claire’s Wants to Meet ‘Gen Zalpha’ in the Metaverse

Retail TouchPoints

Claire’s S t ores has launched a new digital world called ShimmerVille in Roblox to connect with “Gen Zalpha” in the metaverse, marking the brand’s first major “investment in a phygital future.”.

article thumbnail

Trends Analysis: Why Cryptocurrency May Still Be Important for eCommerce

ESW

There’s a bigger discussion about what crypto — and the blockchain technology behind it — can do for the entire eCommerce sector. Digital currencies like Bitcoin are helping both private users and online merchants to experience a whole new world of monetary exchange with complete ease,” eCommerce consultant Darshit Parmar writes.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Growth of Digitally Exclusive NFTs is Creating Real-World Opportunities for Retailers

Retail TouchPoints

The Gucci bag that Grellet mentioned was sold on the gaming platform Roblox for 350,000 Robux (the digital currency traded in this digital world), which works out to roughly $4,115 — $700+ more than the bag’s real-world retail value of $3,400. First-Mover Advantage. First-mover advantage always pays off.

Retail 246
article thumbnail

eCommerce and Cryptocurrency: Helping SMBs Navigate a Changing Payment Landscape

Korona

Major brands such as Home Depot and Microsoft have begun accepting crypto as part of their eCommerce payment options. Even for small online retailers, it’s important that you’re not too late to the game. Crypto eCommerce promises to be a phenomena in the near future and already offers benefits in the current marketplace.

article thumbnail

Trends Analysis: Should eCommerce Brands Get Serious About Crypto Payments?

ESW

Cryptocurrency, and the underlying blockchain in particular, holds a certain amount of promise for eCommerce. We’ve previously advised eCommerce brands to be aware of the role that the blockchain can play in fraud prevention, CRM and the customer experience. Will Facebook’s Libra Offer a Solution?

article thumbnail

5 ways cryptocurrency benefits ecommerce

GetElastic

Bitcoin continues to influence the macroeconomy, and pretty much everybody believes (or wants to believe) that digital currency will bring about a bright future. Let’s discuss some advantages of cryptocurrency in ecommerce. Digital currency opens a new environment, where sellers and buyers can cooperate more efficiently.