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The Comprehensive Guide To Selling Consumer Packaged Goods Online

Groove

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods. increased $63 billion.

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How to Sell & Ship Perishable Goods Online

Groove

Why Sell Food Online? By offering your perishable products directly to consumers outside of your existing in-person sales channels, you will earn new brand champions without sacrificing profit margins to middle-men and chain grocery stores. The Solution To Selling Food Online. Brand Awareness. Shipping Requirements.

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FMI and Nielsen: The Digitally Engaged Food Shopper

Profitero

The Food Marketing Institute (FMI) and Nielsen recently released their “ Digitally Engaged Food Shopper ” analysis at the FMI Midwinter Conference. The introductory set of insights from this joint, multi-year initiative offers a comprehensive look into the behaviors, motivations and expectations of the digitally engaged food shopper.

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8 Amazing Omnichannel Experience Examples from the World's Top Brands

GetElastic

Many businesses have taken the first step and adopted a multi-channel approach to engage with customers across a myriad of channels such as web or mobile. Where omnichannel differs from a multi-channel approach, is that with a multi-channel approach, each touchpoint is launched, managed, and optimized in silos.

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The Impact of Smart Shelves On Your Pricing Strategies

Wiser

Smart shelves, on the other hand, incorporate digital signage, RFID technology, weight sensors, and other gadgets to elevate the shelf into a holistic, multi-purposed selling tool. Sensors to measure shelf temperature (useful for food and beverage products). Digital displays for pricing, advertisements, and other information.

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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

Propelled by new technologies and heightened consumer demand, some segments that had been slower to gain traction online finally moved into the digital fast lane — cars , adult beverages and even trees , to name just a few. And yet, the consumer demand is there, and it’s becoming hard for retailers to ignore, no matter their category.

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17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)

BigCommerce

Their team works with category-leading brands looking to launch B2B as well as Direct-to-Consumer including Cargill, Citizens of Humanity and Dollar Tree. That exploration often results in the consumer entering another purchasing funnel outside your organization’s digital commerce channel. trillion by 2020.

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