Kissmetrics

MARCH 19, 2021

992532_An Introduction to Pay-Per-Click (PPC) Paid Marketing_031721. The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. To help make sure you’re getting your PPC right, here’s my introduction to pay-per-click marketing. What is Pay-Per-Click (PPC) Marketing?

PPC 287

PPC Marketing Social Media SEO 287

Kissmetrics

NOVEMBER 26, 2020

Selling to high-end consumers requires a different approach. SEO, PPC, even some social media sites can drive online sales for your luxury brand. A ten thousand dollar handbag is well out of reach of the majority of consumers. The pandemic hit department stores hard and forced luxury consumers to buy online more than before.

Marketing 363

Marketing PPC SEO Magazine 363

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Omnisend

FEBRUARY 24, 2021

Jeff Bezos, Amazon’s founder, had a vision of creating The Everything Store, a place where consumers could find every item they needed at the lowest price around. The technical term for this type of ad is PPC, which stands for Pay-Per-Click. Neither one is necessarily better than the other, and we recommend you use a combination.

PPC 97

PPC Recommendation Article Magazine 97

Inflow Insights

APRIL 6, 2021

But, because long tail keywords for eCommerce are usually less broad and more targeted to consumers at the bottom of the marketing and sales funnel, they convert well — often even better than short tail keywords (also known as head terms). We recommend checking each term manually in search results to make sure it matches the user intent.

eCommerce 99

eCommerce SEO PPC Recommendation 99

Kissmetrics

FEBRUARY 4, 2021

Entrepreneur magazine credits him with creating one of the 100 most brilliant companies. He says consumers control the marketplace today, and delivering the right marketing messages in what they call “the moments that matter” is critical. Our approach is different than traditional marketing agencies. NP Digital Case Studies and Awards.

Marketing 275

Marketing SEO eCommerce Social Media 275

Kissmetrics

FEBRUARY 16, 2021

PPC and social campaigns might not be the first things that come to mind—but maybe they should. This is because people are far more likely to trust their friends, family, and other consumers over brands. To get your market’s attention, all you had to do was run ads on TV, flyers, or relevant newspapers and magazines. Conclusion.

Customer Loyalty 269

Customer Loyalty Customer Shipping Costs Social Media 269