Kissmetrics
MARCH 19, 2021
992532_An Introduction to Pay-Per-Click (PPC) Paid Marketing_031721. The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. To help make sure you’re getting your PPC right, here’s my introduction to pay-per-click marketing. What is Pay-Per-Click (PPC) Marketing?
Kissmetrics
NOVEMBER 26, 2020
Selling to high-end consumers requires a different approach. SEO, PPC, even some social media sites can drive online sales for your luxury brand. A ten thousand dollar handbag is well out of reach of the majority of consumers. The pandemic hit department stores hard and forced luxury consumers to buy online more than before.
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Inflow Insights
APRIL 1, 2020
Unlike the business above, they’ve had significant decreases in sales from PPC. The drop in search traffic is likely due to their consumers’ behavior. Although things are changing rapidly, the current plan is to focus more on marketing essential baby products to meet current consumer buying habits. Pet Supplies.
Inflow Insights
MARCH 25, 2020
Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.
Kissmetrics
FEBRUARY 16, 2021
PPC and social campaigns might not be the first things that come to mind—but maybe they should. This is because people are far more likely to trust their friends, family, and other consumers over brands. To get your market’s attention, all you had to do was run ads on TV, flyers, or relevant newspapers and magazines.
Kissmetrics
FEBRUARY 1, 2021
By leveraging the data collected from beacons, marketers have more opportunities to track paid campaigns, deliver personalized messaging to consumers, and improve local SEO. ELLE Magazine leveraged this strategy in American malls and navigated 500,000 shoppers into their stores. billion U.S. dollars by 2026.
Omnisend
FEBRUARY 24, 2021
Jeff Bezos, Amazon’s founder, had a vision of creating The Everything Store, a place where consumers could find every item they needed at the lowest price around. The technical term for this type of ad is PPC, which stands for Pay-Per-Click. The big appeal is you pay for real traffic, and not for merely displaying the ad.
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