Fueled by Discounts and BNPL, Online Holiday Sales Grow 4.9%
Retail TouchPoints
JANUARY 4, 2024
Consumers responded to steep discounts in key ecommerce categories, including electronics, where discounts peaked at 31% off listed prices (versus 25% in 2022); toys ( 28% versus 34% last year); and apparel ( 24% versus 19% ). November’s sales total of $123.5 billion topped December’s $98.6 22 and 23, when it drove 36.8%
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