Consumer PPC Search Marketing Trends 
Inflow Insights
JANUARY 21, 2022
If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts. AdEspresso.
ROI Revolution
JUNE 17, 2022
An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. of the desktop market share as of January 2022. respectively.
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ROI Revolution
FEBRUARY 10, 2022
The past two years have taken digital marketing professionals on a long and treacherous journey through the unknown. That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year. After hitting just $76.68
ROI Revolution
FEBRUARY 28, 2020
Understanding the state of paid search from all angles will allow your brand to flourish in a booming ecommerce market that is largely driven by paid search initiatives. PPC Advertising Growth: What Happened in 2019? paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2
ROI Revolution
SEPTEMBER 6, 2022
The way that consumers shop for gifts during the holidays has completely transformed since the onset of the pandemic. Keep a close eye on your account for trends that crop up early on so that you’re prepared to convert as many shoppers as you can this year. Expect Consumers to Start Shopping Earlier Than Ever (Again).
ROI Revolution
MARCH 4, 2020
Consumers are growing increasingly comfortable with shopping online, so it is no surprise that department stores need to adjust their strategy. Expect personality, witty banter, priceless insights, and fascinating facts that will keep you up-to-date with emerging trends. The 2020 Ecommerce Paid Search Report. billion in 2019.
ROI Revolution
JULY 18, 2019
Keep reading to learn more about paid search and why it’s important, trends we’re seeing in paid search, and how you can optimize your paid search strategy. What Is Paid Search? It operates on a pay-per-click (PPC) model, meaning advertisers only have to pay up when someone clicks on the listing.
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