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Customer Lifetime Value: A Key Metric Only 17% of Brands Understand

Sailthru

JULY 18, 2018

If you want to understand customer retention, you need to understand customer lifetime value. Unfortunately, customer lifetime value can be tricky to define and measure. How long is a customer lifetime, anyways? They’re what we call the retention gurus. When the Long Game is the Only Game.

Customer 60
Customer Customer Retention Games Conversion Optimization 60
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Getting Customers to Hit Refresh with Lifecycle Campaigns

UpSellIt

APRIL 3, 2019

As we’ve discussed in the past, converting a returning customer is 5-10x more cost effective than converting a new one. 1 So once a customer converts initially, retention becomes the name of the game. Lifecycle campaigns are an excellent way to re-engage customers who have previously bought from you.

Customer 80
Customer Beauty and Health Accessories Recommendation 80
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

OCTOBER 1, 2020

Toys & games. Toys & games. COVID-19 industry updates: automotive, apparel, & gaming. While the casino industry faces devastating numbers, at-home gaming and puzzling retailers thrive. Contrasting in-person gaming, board games and puzzles spiked 240% and building set sales are up by 59%.

eCommerce 193
eCommerce Payment Services Merchant Services Small Business Retail 193
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

MARCH 2, 2021

Toys & games. Toys & games. COVID-19 industry updates: automotive, apparel, & gaming. While the casino industry faces devastating numbers, at-home gaming and puzzling retailers thrive. Contrasting in-person gaming, board games and puzzles spiked 240% and building set sales are up by 59%.

eCommerce 195
eCommerce Social Media Payment Services Merchant Services 195
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How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

JULY 2, 2020

Toys & games. Toys & games. COVID-19 industry updates: automotive, apparel, & gaming. While the casino industry faces devastating numbers, at-home gaming and puzzling retailers thrive. Contrasting in-person gaming, board games and puzzles spiked 240% and building set sales are up by 59%.

eCommerce 173
eCommerce Payment Services Merchant Services Small Business Retail 173
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2020]

ROI Revolution

AUGUST 4, 2020

Toys & games. Toys & games. COVID-19 industry updates: automotive, apparel, & gaming. While the casino industry faces devastating numbers, at-home gaming and puzzling retailers thrive. Contrasting in-person gaming, board games and puzzles spiked 240% and building set sales are up by 59%.

eCommerce 158
eCommerce Payment Services Merchant Services Small Business Retail 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [November 2020]

ROI Revolution

NOVEMBER 4, 2020

Toys & games. Toys & games. COVID-19 industry updates: automotive, apparel, & gaming. While the casino industry faces devastating numbers, at-home gaming and puzzling retailers thrive. Contrasting in-person gaming, board games and puzzles spiked 240% and building set sales are up by 59%.

eCommerce 158
eCommerce Social Media Payment Services Merchant Services 158
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