Conversion Optimization eCommerce Marketing Meeting PPC 
Inflow Insights
JANUARY 15, 2020
We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Working with hundreds of eCommerce stores has shown us that the right answer isn’t “one-size-fits-all” when it comes to what marketing benchmarks to meet. Search Engine Optimization (SEO).
Inflow Insights
JULY 29, 2019
Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. This gives us a narrower focus for optimizing our lead generation. A few years ago, I thought that too.
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Inflow Insights
DECEMBER 26, 2018
The problem with the cookie cutter approach is that it is not designed to meet the needs of your company. Some agencies usually execute the same set of activities for all clients, regardless of the product, the market, or the competition. A PPC agency might run three ads a week, then rotate them on your behalf.
Inflow Insights
MAY 3, 2019
However, if you are doing the work of optimizing your data feed frequently , this can work in your favor as you are showing up for only the most relevant searches at a fraction of the cost of PPC search ads. In fact, Google Shopping campaigns drive 76.4% of all retail search ad spend , and contribute to 85% of all clicks.
Inflow Insights
SEPTEMBER 16, 2019
How does chat perform on different marketing channels SEO, PPC, email, etc.? Which marketing campaign is an individual chat attributed to? It’s also vital to optimize the chat conversations themselves : Is there anything said that made someone convert sooner? Make Chat Available 24/7 to Meet Customer Expectations.
Retail TouchPoints
APRIL 13, 2021
This tool tells you how an individual page meets (or doesn’t meet) page performance standards. Meeting Google’s new standards should be just one aspect of a larger, comprehensive SEO strategy for your site — which includes creating high-quality content that educates and persuades your customers.
Inflow Insights
NOVEMBER 14, 2019
In this post, we’ll outline how to help the best content on your eCommerce site continue to “sell while you sleep”… and what to do if things drop off. Note: We specialize in helping eCommerce businesses to automate more of their sales through SEO, PPC, and CRO. Why Organic eCommerce Sales Drop When Traffic Drops.
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