Conversion Optimization eCommerce Marketing PPC Resources 
Retail TouchPoints
JULY 4, 2022
If you haven’t started migrating your ecommerce site to GA4 yet, you’re working on a pretty tight timeline — but it’s imperative that you be ready when UA takes a bow in July 2023. We also recommend reaching out to your ecommerce digital marketing agency or web development team for assistance.
Inflow Insights
JANUARY 15, 2020
We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Search Engine Optimization (SEO). Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. eCommerce Conversion Metrics.
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Inflow Insights
JULY 29, 2019
Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. This gives us a narrower focus for optimizing our lead generation. A few years ago, I thought that too.
Inflow Insights
AUGUST 25, 2021
Need help building an end-to-end marketing plan for the holidays? 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet. We’ve packed everything we’ve learned along the way into the following eCommerce holiday marketing tips: 1. Create a team-wide holiday marketing plan.
ROI Revolution
JUNE 3, 2020
PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. Tracking and measuring your SEO and PPC campaigns.
Inflow Insights
MAY 3, 2019
We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic. In fact, Google Shopping campaigns drive 76.4%
Inflow Insights
SEPTEMBER 16, 2019
You know that live chat is helpful for the customer experience on your eCommerce site…but does your live chat increase conversions ? We’ve noticed that many eCommerce companies are hopeful that the resources they put into live chat are helping to increase sales. Conclusion.
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