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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. Everything still needs to be customized and created through a multi-step process. The good news?

eCommerce 269
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The 8 Best CRO Companies of 2020

Kissmetrics

If that’s your current situation, then you need to focus on Conversion Rate Optimization [CRO]. SEO is the main source of traffic for your website but without a high-converting funnel, you might as well retire. 1 Neil Patel Digital — Best For SEO + CRO. 2 Trinity — Best For E-commerce Conversions.

eCommerce 316
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Search Engine Optimization (SEO). Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Conversion rate.

PPC 162
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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. Between SEO, social, PPC, email, and content marketing experts, there’s a lot that goes on. Make a detailed SEO plan for out-of-stock products. And that’s just the tip of the iceberg.

eCommerce 109
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Unbounce Review: Everything You Need to Know

Ecommerce Platforms

Mobile responsive design: All of your pages will be naturally optimized with no additional technical know-how or work required. Multi device page preview: if you need to see how your visitors are going to view your page, the Multi-device page preview can help with this. Go to the top. Unbounce Review: Integrations.

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How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

Today, it’s not enough to conduct a single search engine optimization (SEO) audit to analyze your business’s digital health. With ever-changing SEO standards, eCommerce brands today must be continuously updating and maintaining their sites throughout the year. PPC Metrics. Goals Conversions Revenue Traffic Sources.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

Watch the four-part video series today to uncover strategies & insights around everything from inventory planning to merchandising and SEO readiness to digital advertising strategies. This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. August 5, 11-11:30 AM: SEO + Retail Readiness.

eCommerce 193