Remove Conversion Optimization Remove PPC Remove Presentation Remove Social Media
article thumbnail

eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s.

PPC 130
article thumbnail

What a Unique Selling Proposition Really Means & Why Your Business MUST Have One

Kissmetrics

The Entrepreneur.com encyclopedia defines a unique selling proposition as follows: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. But what does that mean? How will a unique selling proposition help your business? What will you be known for?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

For online retailers, it presents an opportunity to conquer the market, skyrocket sales, and cultivate brand loyalty through streamlined marketing. to go all-in on What selling tactics (urgency, fear, social proof, etc.) Between SEO, social, PPC, email, and content marketing experts, there’s a lot that goes on.

eCommerce 109
article thumbnail

Our Strategy for Building One of the Best eCommerce Agencies

Inflow Insights

In the next sections, I’ll dig into how we’re using the opportunity presented by natural growth. We use the principles of our Inflow Harmonic Triangle to provide SEO, PPC, and CRO growth services to eCommerce companies with over $10 million in revenue. This gives us a narrower focus for optimizing our lead generation.

eCommerce 103
article thumbnail

How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

Types of Digital Marketing Audits Technical SEO Audit Content Marketing Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. Cost Per Click Quality Score Click-Through Rate Cost Per Conversion. Goals Conversions Revenue Traffic Sources. Conversion Rate Metrics.

article thumbnail

How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]

BigCommerce

These pages just happened to be indexed by search engines and offered up as responses to keywords, or maybe someone shared the links through email or social media. They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns. I totally meant to do that!”.

article thumbnail

How to Start a Dropshipping Business in 2020

Ecommerce Platforms

Subscribe to your competitors’ newsletters and social media accounts to learn how they engage with their customers. If your dropshipping competitor runs a blog have a look at their call-to-action and conversion optimization strategies. Key takeaways. Pick an item from your competitor’s product page but don’t check out.