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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Between SEO, social, PPC, email, and content marketing experts, there’s a lot that goes on. COVID-19 has disrupted shipping lines and supply chains all over the world. This option is suitable for eCommerce businesses who have the resources to run a self-managed program and purchase products from suppliers on credit.

eCommerce 109
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Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

Inflow Insights

We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic. In fact, Google Shopping campaigns drive 76.4% Enable Product Ratings.

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How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

Types of Digital Marketing Audits Technical SEO Audit Content Marketing Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. The end goal: Provide actionable steps to internal teams, identifying where to best focus their resources. PPC Metrics. Conversion Rate Metrics.

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4 Paid Search Strategies for the Aftermath of COVID-19

ROI Revolution

With this in mind, consider running longer-term promotions or free shipping offers to bolster click volume and set your ad apart from others. Your PPC accounts are experiencing a period of above-target efficiency , leaving wiggle room in your ROAS to give non-direct response advertising a serious go. SEO Checklist for COVID-19.

PPC 144
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How to Use a Marketing Audit to Pivot Your Digital Strategy

Inflow Insights

Technical SEO Content Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. With the end goal being to provide actionable steps to internal marketing teams on problem areas they could focus their resources on. . PPC Metrics. Goals Conversions Revenue Traffic Sources.

PPC 82
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COVID-19 and Ecommerce: Amazon, Paid Search & Social, and Industry Impacts

ROI Revolution

With this increase in online shopping and delivery comes a tug between supply and demand, leading to delayed shipping. This comes at a time when consumers already expect fast shipping more than ever before, especially from ecommerce giants like Amazon, Walmart, and Target. Check out all of our COVID-19 and ecommerce resources below!

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How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]

BigCommerce

They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns. Sure, your homepage is (by far) your most frequently viewed landing page — but that doesn’t necessarily make it your strongest conversion-generating asset. So how do you go about optimizing a landing page?