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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

Whether you are looking to increase brand awareness, drive net new traffic or retarget and drive customer loyalty and AOV , Google and Facebook have myriad advertising options available. Of course, with so much opportunity comes a cost. PPC advertising is equal parts art and science. Visibility isn’t cheap.

PPC 408
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10 Clever Sales Promotions for Paid Campaigns

Kissmetrics

Of course, you can create urgency with your PPC ads through good copy, but there’s also a way of customizing your ads, so they show a countdown timer. Not only is including a timer in your PPC likely to boost your CTR, but it also improves conversions, which can make a big difference to your ROI. Provide Free Samples.

PPC 280
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The Best 14 Books for Amazon FBA Sellers to Read

Algopix

Marketing and Branding: These books provide actionable advice on building compelling brands, crafting engaging narratives, and driving customer loyalty. In this comprehensive guide, we explore these alternatives and help you chart a personalized course toward e-commerce success.

Books 101
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The Empowered Marketer: Brian Lim of The Emazing Group

Optimizely

Some of our most popular communication channels are social media, PPC on top, SEO, and email marketing. How do you build customer loyalty and kind of fight back against Amazon if you can? At the same time, we hear their feedback on what our customers love and what they don’t love about anything that we’re doing.

Marketing 150
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A Vendor’s Guide to B2B Ecommerce

FastSpring

Of course, there are other reasons why B2B ecommerce is rising in popularity like: ?? Of course, this also comes down to businesses becoming more tech-savvy. Encouraging customers to visit your site using tools that track SEO, email marketing, and PPC campaign analytics. ????????

B2B 148
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59 Productivity Hacks for Online Small Business Owners

BigCommerce

Need some simple graphic design help for a logo, PPC banner or social media ad? Of course, there are countless great blogs out there to follow to help you sell more and educate you on the industry. Customer loyalty is driven by engaging storytelling. Get design help on the cheap.

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Redefining Customer Experience with Personalization: A Q&A with overstockArt’s Joe Strouth

Sailthru

Though this brand got an early start in the art seller community, they don’t take broad strokes with their customer experience. Personalization and customer data is paramount for overstockArt and they’ve worked to establish their brand as thought leading and engaging all for the sake of solid customer loyalty.