article thumbnail

9 Must-See Sessions at eTail East 2017

Optimizely

On the first day of eTail East, the sessions are split into three summits: Search Display & Online Media Summit, Email Marketing & Customer Retention Summit, and the Next Gen eCommerce Summit. Tapping Into The Omni-Channel Nature of Today’s Consumer. August 15: eCommerce and Omni-Channel Growth Tactics.

article thumbnail

What a Baby Clothes Blog Can Teach You About 991% YoY Growth Using Paid Acquisition

Kissmetrics

Multi-Channel Expansion. But scaling to multiple channels takes some finesse and strategy. Getting a handle on one channel can be difficult enough. Here are the four biggies to consider when you want to expand to multi-channels: 1. Do you have the manpower for customer service? Here’s how.

Blog 205
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Reasons Media Executives Say Visitors Don’t Become Loyal Readers

Sailthru

There is perhaps no group of companies more keenly aware of the value of repeat customers than digital media enterprises. Of course, in the case of media companies, repeat customers are often expressed as repeat visits , since visits drive pageviews and pageviews drive advertising dollars. Readers live in a multi-channel world.

article thumbnail

11 Proven Hacks to Keep Your Customers Buying More

Kissmetrics

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases.

article thumbnail

8 Holiday A/B Tests to Boost Your Ecommerce Growth This Holiday Shopping Season

ROI Revolution

Understanding how customers behave during the holidays can help you as you improve your ongoing customer retention strategy. Over the course of the experiment, 42% of site visitors engaged with the prize wheel, and Kusmi Tea saw a 2% increase in conversion rate among participants. Consistent Messaging.

article thumbnail

The Case for Using a Physical Catalog to Boost Ecommerce Sales

SellBrite

Of course, there are still many consumers who prefer ordering over the phone with a retailer’s 800#. However, digital catalogs are gaining speed because of their multi-function approaches, including email, SMS/Texting, mobile phone abilities, etc.”. It’s been great for new customer acquisition as well as customer retention.”.

eCommerce 122
article thumbnail

Meyer has arrived, and it’s our sweetest free eCommerce theme yet!

Lemonstand

The Meyer theme, above, shows how the color palette is used to highlight category pages, buttons and of course, the products. Integrated Marketing Channels. Integrating your marketing channels is crucial to building a lasting relationship with your customers and there’s a number of ways to do this.