Retail TouchPoints
MAY 12, 2022
Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. While we have metaverse-like experiences today — including games like Fortnite or Roblox — an actual, fully realized metaverse is still a few years away.
lateshipment
SEPTEMBER 12, 2023
BFCM Scratch and Reveal Campaign Walmart utilized social media in the game. 74% of businesses increased sales with a multichannel strategy — 64% increased consumer loyalty/acquisition — 57% reported better customer experience. Utilize this one of a kind opportunity (which strikes every year of course!)
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Ecommerce Platforms
NOVEMBER 3, 2022
Of course, we’re talking about Black Friday. It’s also worth noting that multichannel shopping continues to rise year-by-year, with US multichannel retailers generating more than $492 billion this year alone! So, if you have the time, we highly recommend launching a multichannel Black Friday social media campaign.
Omnisend
DECEMBER 7, 2021
Of course, audience segments can only go as far as your data collection practices. In contrast to basic multichannel strategies, omnichannel marketing campaigns constantly update and adjust messaging on all platforms in response to each user’s activity. With that in mind, you should never send an email that requires readers to use AR.
Steve Dennis
JANUARY 14, 2020
A few months later I was appointed Sears’ new Vice President of Multichannel Integration. Nearly twenty year later, multichannel has morphed into “omnichannel” ( thanks Terry ) which, in turn, has spawned a cottage industry of related jargon: “cross-channel integration”, “seamless shopping”, “unified commerce” and so on.
Steve Dennis
JANUARY 4, 2019
” A few months later I was appointed Sears’ new Vice President of Multichannel Integration. Of course by definition the customers that like a brand the best tend to do everything more. Otherwise omnichannel can easily be far more a problem than an opportunity. From a customer relevance standpoint this is all good.
BigCommerce
SEPTEMBER 14, 2018
If your brand wants to win the direct to consumer game, you can’t just efficiently fill orders, you need to expertly fulfill the modern expectations of customers who place those orders. But we’re here to help you navigate your course along the direct to consumer journey. The challenge is, large corporations don’t know what to do.
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