article thumbnail

Multichannel Selling: The Key to Success in eCommerce

Algopix

Given that there are so many opportunities in eCommerce environments one would expect that retailers are able to direct their efforts towards capturing this multichannel demand. Why Multichannel Selling Strategy? Multichannel seems to be a big thing, but what exactly are the reasons for this? Multichannel Selling, the RIGHT way.

article thumbnail

How an Omnichannel Approach Can Build a More Diverse Customer Base

365 Retail

By building an omnichannel strategy, brands can diversify reach and expand their presence across different channels to communicate with audiences they may have previously failed to resonate with, as well as engage new customers. But what exactly is omnichannel and how can online retailers adapt to meet ever-changing consumer habits?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Digital Consumer Age Of Retail: Moving Beyond Omnichannel

RTP blog

According to research SPS Commerce commissioned with Retail Systems Research earlier this year of 500 retailers, suppliers, distributors and logistics firms worldwide, omnichannel started as a standalone initiative but is now driving the entire retail business.

article thumbnail

The 3 big problems with omnichannel retail

Steve Dennis

A few months later I was appointed Sears’ new Vice President of Multichannel Integration. Nearly twenty year later, multichannel has morphed into “omnichannel” ( thanks Terry ) which, in turn, has spawned a cottage industry of related jargon: “cross-channel integration”, “seamless shopping”, “unified commerce” and so on.

article thumbnail

The 3 big problems with omnichannel retail

Steve Dennis

” A few months later I was appointed Sears’ new Vice President of Multichannel Integration. Today many retailers still justify their investments in all things omnichannel by stating that customers who shop in multiple channels are their best customers. The omnichannel migration dilemma.

article thumbnail

The Omnichannel Retailer – Omni-2000 Research – EP001

OrderDynamics

The Omnichannel Retailer – Omni-2000 Research – EP001. In the opening episode of The Omnichannel Retailer Podcast Charles Dimov and Carla van Deventer delve into the Omni-2000 research. The Omnichannel Retailer. Carla : Hi, and welcome to the very first episode of The Omnichannel Retailer.

article thumbnail

Retail industry’s annual tech investment gap could top £22bn, creating an innovation vacuum that risks sector health and business survival, warns the Retail Think Tank

365 Retail

The RTT whitepaper – ‘ Change Or Fail: Why Innovation Is The Business Survival Issue Retailers Can’t Ignore ’ – suggests omnichannel retailers should be spending between 4-8% of their revenue on technology per annum. However, currently most retailers only spend between 1.5-3%,

Retail 59