What is Games as a Service (GaaS) and What Does it Mean For Marketers?
Kissmetrics
JANUARY 1, 2021
Games as a Service refers to games that operate without initial purchasing costs and instead, make their profits on subscriptions or in-game purchases. Games as a Service has also been referred to as “cloud gaming,” “gaming on-demand,” “live service games,” or “game streaming.” What Is Games as a Service (GaaS)? Pay-to-Play.
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